Lisa Jordan appointed Vice President of Marketing at Red Roof
Lisa Jordan has been promoted to vice president of marketing at Red Roof®, an industry leader in lodging that has received numerous awards. Jordan, who has worked in the hospitality sector for almost 20 years, joined Red Roof in 2021 as the team leader for integrated digital marketing. Her direction has extended to all of the company’s digital channels, including social media, web, and advertising. She has worked closely with operations, sales, revenue management, and communication to improve customer experience and increase revenue. She has been a key contributor to the improvement of redroof.com.
“I am excited about the chance my new position presents to keep providing Red Roof’s value to our owners and guests,” Jordan stated. “My team and I are well-equipped to fulfill the changing demands of tourists. Our team possesses the ingenuity, acumen, and perseverance to tackle current obstacles and establish novel achievements for our company.”
Marina MacDonald, the chief marketing officer at Red Roof, called Lisa “a secret weapon in our marketing mix and a powerful asset on our leadership team.” “I am confident she will succeed in her new role, and her promotion makes sense for the company and is a reflection of the value she brings to this important function.”
In order to promote business expansion and strengthen the recognizable brand, Jordan is in charge of creating and carrying out the company’s marketing and digital strategies. Jordan was recognized as one of the Top 25 Extraordinary Minds by the Hospitality Sales and Marketing Association International in February in recognition of her outstanding accomplishments and industry leadership.
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