Taniya Chandra has been named as the new Head of Marketing & Communication by Mercedes-Benz Cars Middle East.
Taniya Chandra has been named as the new Head of Marketing & Communication by Mercedes-Benz Cars Middle East. Her duties cover the entire network of Mercedes-Benz General Distributors (MBGD).
With its main office in Dubai, MBGD serves as the central hub for managing strategy and business transformation. Its mission is to enhance business operations and communication throughout Southeast Asia (SEA), Latin America (LATAM), Africa, Central Eastern Europe (CEE), and the Middle East.
Natalie Thompson, who assumed the role of CEO of Mercedes-Benz Romania, is replaced by Chandra.
Chandra is a Singaporean engineering graduate with a wide range of international experience. She is described by the group as an empathetic, goal-oriented, self-driven, and inspirational leader. Her teams are genuinely empowered by her to push boundaries, rethink engagement, and provide distinctive and memorable customer experiences and communications.
Chandra said, “I am ecstatic and honored to take on this role at Mercedes-Benz Cars Middle East.” As Head of Marketing and Communication for MBGD.”
She started working with Mercedes-Benz as a member of the organization’s management program, “Leader’s Lab.” Since then, Chandra has embraced transformative roles to stimulate innovation and active change by bringing about dynamic changes in the sector.
She brings a wealth of international experience to her role and has a deep understanding of the market having grown up and worked in the region in the past.
According to Chandra, her career path demonstrates a dedication to bringing about positive change, facilitate long-term company expansion, and keep a laser-like focus on creating memorable marketing campaigns and client experiences.
The statement, “I am deeply committed to crafting a strategy that intertwines our innovative product line and diverse portfolio of luxury brands with the captivating stories and experiences of our customers,” was made by the speaker.
Mercedes-Benz’s dedication to developing leadership potential within the company and maintaining a strong emphasis on customer centricity across all business operations is demonstrated by Chandra’s appointment.
Mercedes-Benz has the potential to completely reshape marketing and communication in the future, establishing new standards for innovation and immersive narrative in the automotive sector.
Chandra expressed her gratitude, saying, “I am grateful to collaborate on this exciting journey with a very talented team and valued customers.”
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