VAHDAM India has named Akanksha Srivastava Byrnes its Senior Vice President of Marketing.
VAHDAM® India, a worldwide Indian health brand recognized for bringing India’s best teas and spices to the globe, has named Akanksha Srivastava Byrnes SVP of Marketing.
Akanksha will be based in New York, United States, and will be in charge of overall brand development, worldwide marketing strategy, and growth efforts as the firm enters its next chapter of expansion.
Prior to joining VAHDAM® India, Akanksha worked in the US in marketing for CPG giants such as MARS (with Tasty Bite), PIM Brands (with Sun-Maid Chocolate Raisins, Welch’s Fruit Snacks), and Godiva Chocolates. She has more than 12 years of expertise in global and regional marketing.
Bala Sarda, Founder and CEO of VAHDAM® India, commented on the development, saying, “As VAHDAM® India continues to strengthen its position in the global market, Akanksha’s expertise in the US and international markets will be invaluable.”
She has a solid track record of working with worldwide teams that can adapt to the ever-changing marketing environment. Akanksha’s leadership will help us engage with consumers and increase our brand relevance even further.”
Akanksha earned a Master of Business Administration from Yale School of Management.
Akanksha commented on her appointment, saying, “I am honored to join VAHDAM® India at this critical juncture in the thriving global wellness market.”
Our great product selection and global client loyalty create a solid platform for future growth. I am delighted to work with Bala and the great team to not only broaden our reach, but also to innovate and excel at providing wellness solutions.
Together, we will pursue new opportunities and use our skills to realize the brand’s full potential, delivering the best of VAHDAM® India to even more health aficionados across the world.”The firm just released a line of health teas and spices at Walmart, the world’s largest retailer.
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