Finnair Joins Amadeus To Pave The Way For Industry-Wide Transformation With First Native Airline Order, Revolutionizing End-to-End Passenger Journeys

Amadeus and Finnair make aviation history with the first native airline order, launching a new era of simplified, seamless, and fully connected travel.

The airline industry’s shift toward next-generation retailing is accelerating as carriers embrace a major technological evolution—transitioning from legacy booking systems to a streamlined ‘Offers and Orders’ model.

This transformative journey took a significant leap forward when Finnair became the first airline to successfully generate a native order. This achievement represents a foundational step in the aviation sector’s move away from traditional systems such as Passenger Name Records (PNRs), electronic tickets, and separate travel documents.

With the adoption of this new model, travelers will soon benefit from a simplified and seamless booking experience. Instead of managing multiple confirmation numbers and records for flights, hotel stays, or add-ons, passengers will interact with a single, unified order. This comprehensive order will store every component of a journey—whether flights, baggage, in-flight services, car rentals, or hotel reservations—into one cohesive record.

The new ‘Order’ structure enables more efficient coordination across the travel ecosystem. Airlines, hotels, car rental services, and tourism providers will all be able to access, update, and manage one central order, enhancing collaboration and ensuring a more connected experience. This advancement will not only streamline the backend operations of travel providers but also improve transparency and convenience for travelers, marking a significant leap forward in how trips are booked and managed globally.

The aviation industry’s digital overhaul aims to simplify the travel experience by allowing customers to purchase and manage all components of their journey through a single airline platform. Rather than navigating multiple websites, completing separate transactions, and juggling numerous booking references, travelers will soon be able to organize everything—flights, seat upgrades, baggage, hotel stays, rental cars, and more—within one centralized digital order.

This shift introduces a ‘shopping cart’ model to air travel, where services can be added, removed, or modified as easily as online retail purchases. With all aspects of a journey connected within a unified system, airlines and their partners across the travel ecosystem can collaborate in real-time to deliver a seamless and cohesive experience, significantly reducing the complexity and hassle that travelers often face.

Group Travel Made Easy

Planning a trip with family or friends will also become more intuitive. A single order can contain multiple itineraries, spanning different routes, dates, and even carriers. This flexibility enables travelers to plan complex journeys—like destination weddings or reunions—where guests fly in from various cities, all under one consolidated record.

What’s more, the system allows different travelers to contribute to the cost, using multiple payment methods within the same order. This feature supports group expense sharing and eliminates the need for post-booking reimbursements or split payment struggles.

Modify Plans Mid-Journey

One of the most revolutionary aspects of this new framework is its dynamic flexibility. Travelers will be able to adjust bookings on the go. For instance, if a passenger decides to upgrade to a window seat in premium economy while boarding, they can do so directly from their mobile device. These changes will update across the system in real-time, ensuring every service provider along the journey has the latest information.

Smart Integration for Real-Time Disruption Management

With all travel providers connected through a common digital order, disruptions can be managed more proactively. If a flight delay or cancellation occurs, the system will be able to automatically notify associated services—like ride-share pickups, hotel reservations, or guided tours—to adjust plans accordingly. This level of integration will help reduce stress during unexpected changes and enhance communication across all involved services.

From Paper Chaos to a Streamlined Journey Pass

Gone are the days of fumbling through emails for confirmation numbers or printing out multiple boarding passes. Travelers will soon rely on a single, interactive ‘journey pass’ that serves as the central access point for everything they’ve booked. Whether at airport security, car rental counters, or hotel check-ins, this pass provides instant clarity on what the traveler has ordered and what services are awaiting them.

Linked to a secure identifier—such as a biometric scan or passport—the journey pass will remove the need to repeatedly show ID or booking documents. This streamlined approach increases efficiency and reduces friction at every touchpoint, enabling smoother transitions between each stage of the trip.

The Future of Seamless Travel

As this digital retail evolution continues, travelers will benefit from a fully interconnected ecosystem that anticipates needs, adapts in real-time, and delivers personalized experiences from start to finish. Whether flying solo, planning a multi-generational family trip, or managing an international event, the ‘Offers and Orders’ model transforms how journeys are built and experienced—marking a new era of convenience, connectivity, and control in global travel.

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