MOVE Expands in Thailand with Bold New Tagline ‘Travel More for Less’ and Symbolic Aircraft Livery at Don Mueang Maintenance Center

MOVE, the leading travel booking app in Southeast Asia, is significantly expanding its presence in Thailand with a bold new tagline – “Travel More for Less” – and a striking aircraft livery at Don Mueang Maintenance Center (DMC) in collaboration with Thai Aviation Industries Co., Ltd. (TAI). This initiative marks a pivotal moment in MOVE’s journey as it deepens its commitment to Thailand, positioning it as the cornerstone of its growth strategy. The launch signals MOVE’s ongoing effort to make travel more affordable and inclusive, reinforcing its mission to democratize travel for everyone.

Since its official rebranding from AirAsia Superapp to MOVE in February 2025, the platform has seen significant success in establishing itself as a dominant Online Travel Agency (OTA). MOVE’s efforts have been rewarded with impressive growth, including a 64% increase in non-AirAsia flight bookings and a 30% improvement in hotel bookings. These numbers illustrate how the platform has resonated with travelers, providing a wider range of options beyond just AirAsia flights. Additionally, MOVE’s innovations in app features such as simplified flight booking, an improved Chatbot, biometric account login, and services like Easy Cancel and ValuePack for regional flights have made it an increasingly attractive option for travelers in Thailand and beyond.

Rebranding to MOVE: A Shift in Mindset and Service

The rebranding of AirAsia Superapp to MOVE goes beyond just a name change. It reflects a deep transformation in how the company envisions travel in the modern world. Nadia Omer, CEO of AirAsia MOVE, emphasized that Thailand has always been a vibrant hub for travelers, and the country remains a vital part of the brand’s mission. MOVE has tailored its services to cater to the evolving demands of today’s travelers, who expect more than just flight bookings. Travelers now seek flexibility, simplicity, and value, and MOVE is committed to delivering all of these attributes.

In the competitive travel app market, MOVE aims to set itself apart by offering travelers the ability to “travel more for less”. This is not just a catchy slogan but a promise to provide affordable travel options and exclusive benefits for users. By prioritizing customer satisfaction and streamlining the travel experience, MOVE is looking to be more than just a booking platform—it is positioning itself as an all-encompassing travel companion for those seeking value.

Exclusive Benefits for Thai Travelers: Value and Flexibility

For travelers in Thailand, MOVE has designed exclusive offerings that make it an appealing choice for those planning their next adventure. Among the standout benefits are instant booking for AirAsia flights, up to 15% off on ancillary services such as baggage fees and in-flight meals, and THB230 off for hotel bookings. Additionally, MOVE users can earn AirAsia points on their bookings, further enhancing the value provided. For those with uncertain travel plans, the EasyCancel option allows for hassle-free flight cancellations, while no processing fees for AirAsia bookings made in Thailand (from May 15 to August 15, 2025) ensures that customers can enjoy even greater savings.

This is just the beginning of MOVE’s extensive offerings. The platform provides access to over 700 global airlines, more than a million hotels worldwide, airport transfers, and duty-free shopping with in-flight delivery. The wide range of services positions MOVE as a comprehensive solution for travelers who want to explore Thailand or travel internationally, all while enjoying affordable options and ease of use.

MOVE’s Expanding Global Reach

While MOVE’s focus on Thailand as a core market is evident, the platform is also expanding its footprint across the region. With over 700 airlines and a massive inventory of hotels available to users worldwide, MOVE is working toward becoming a global player in the travel space. It offers travelers access to a world of possibilities, from last-minute hotel stays to planning vacations and booking flights at competitive prices.

The app’s ability to aggregate options from various sources provides travelers with a one-stop shop for all their travel needs, allowing them to compare prices, book services, and organize their travel plans seamlessly. MOVE’s user-friendly interface and intuitive features have already made it a preferred choice for budget-conscious travelers, and its growing presence across the region signals that the platform will continue to be an important player in the travel tech industry.

Symbolic Aircraft Livery: MOVE Takes to the Skies

As part of the launch of its new vision, MOVE unveiled a symbolic aircraft livery at Don Mueang Maintenance Center (DMC) in Thai Aviation Industries Co., Ltd. (TAI). The livery, representing MOVE’s commitment to the brand and the country of Thailand, serves as a visual reminder of the platform’s core mission—connecting people with affordable, convenient travel options.

According to Nadia Omer, the aircraft is a powerful symbol of how MOVE connects people and places, bringing the spirit of the platform across the skies. It is not just about the technology or the services MOVE offers, but about making travel more accessible and enjoyable for everyone. The company’s hope is that travelers who see the aircraft in the sky will be reminded that MOVE is the travel solution they need to explore more destinations, enjoy better deals, and experience smarter travel all in one platform.

MOVE’s Growing Influence in the Thai Travel Market

Thailand’s status as a global travel hub, combined with MOVE’s growing presence, makes the country an ideal foundation for the app’s future success. The country attracts millions of international travelers each year and remains one of the most popular destinations in Southeast Asia. MOVE’s unique approach to offering affordable and flexible travel options is likely to resonate with both domestic and international visitors who want to make the most of their travel budgets without sacrificing quality.

For the travel industry in Thailand, MOVE’s expanding influence could create significant shifts in how tourists book their travel. The app’s focus on providing low-cost options for flights and accommodation, combined with exclusive benefits for users, is likely to create pressure on traditional travel agencies to offer more competitive pricing and enhanced services. The presence of a strong local player like MOVE could also drive innovation within the industry, leading to more cost-effective and customer-centric travel solutions.

How MOVE’s Growth Will Impact the Travel Industry and Consumers

The rise of MOVE marks a significant shift in the landscape of the travel industry, particularly for budget-conscious travelers who seek affordable and convenient options. For the travel industry as a whole, MOVE’s growth could disrupt the established players by offering travelers more flexibility and value than ever before. As the platform continues to introduce new features and expand its offerings, other companies in the travel space may need to rethink their pricing models and customer engagement strategies.

For consumers, the growth of MOVE means increased competition in the travel booking sector, which could lead to better deals and more personalized experiences. The integration of tools like biometric login and improved chatbotsprovides travelers with a more streamlined and efficient booking experience, further enhancing MOVE’s appeal.

MOVE’s Commitment to Sustainable and Inclusive Travel

In addition to being a platform for affordable travel, MOVE is also committed to making travel more inclusive. By offering a wide range of services and benefits, MOVE seeks to provide travelers from all walks of life with the opportunity to explore the world. MOVE’s growing focus on offering value without compromising on service is indicative of a broader trend toward responsible tourism, where accessibility and affordability are key drivers of success.

MOVE’s expanding offerings, including airport transfers, duty-free shopping, and regional flight options, aim to provide a more integrated travel experience for both first-time travelers and seasoned explorers. As the app continues to evolve, it is positioning itself as a leader in affordable, accessible, and smart travel.

The Future of MOVE in Southeast Asia and Beyond

With its strong foundation in Thailand, MOVE is well-positioned to continue expanding its reach across Southeast Asiaand beyond. As the platform introduces more services and enhancements, it will likely gain a larger share of the global travel market, particularly among travelers seeking value and flexibility. MOVE’s emphasis on smarter travel solutions, combined with its comprehensive offerings, sets the stage for its continued success in an increasingly competitive market.

For travelers, MOVE’s continued growth means that they can look forward to a more dynamic, cost-effective, and user-friendly way of booking travel. Whether exploring Thailand, booking flights to Europe, or reserving a hotel in Southeast Asia, MOVE’s ability to offer better deals and more seamless travel experiences positions it as the go-to travel platform for budget-conscious explorers across the region.

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