Agoda Survey: 98% of Indian Hotels Increase Revenue Through Localisation
A survey by Agoda reveals that 98% of Indian hotels have increased revenue by adopting localisation strategies tailored to domestic and regional travelers.
nishathapa 
Localisation Driving Hotel Revenue Growth
A recent survey by online travel platform Agoda reveals that 98 percent of Indian hotels have reported increased revenue after adopting localisation strategies.
The findings highlight how tailoring services, promotions, and experiences to local traveler preferences is becoming a key factor in hospitality business growth.
Understanding Local Traveler Preferences
Hotels across India are increasingly focusing on regional tastes, languages, and cultural expectations when designing guest experiences.
This approach includes offering regionally inspired cuisine, localized marketing campaigns, and customized services that resonate with domestic travelers.
Importance of Domestic Tourism
Domestic travel continues to play a crucial role in India’s hospitality industry. By aligning offerings with local preferences, hotels are able to attract a broader range of guests and build stronger customer loyalty.
Localisation strategies also help properties remain competitive in a rapidly evolving travel market.
Technology and Data Insights
Online travel platforms such as Agoda provide hotels with valuable data insights that help them better understand traveler behavior and booking patterns.
These insights allow hotel operators to refine their strategies and deliver more personalized guest experiences.
Future of Hospitality Strategies
Industry experts believe localisation will remain a major driver of growth in India’s hospitality sector as hotels continue to adapt to changing traveler expectations.
By focusing on culturally relevant experiences and targeted marketing, properties can strengthen their market presence and improve overall performance.
