TheHiltons of Chicago Sales & Marketing Complex, representing Palmer House, a Hilton Hotel, Hilton Chicago, and The Drake Hotel, is pleased to announce the promotion of Alison Wallace to Director of Sales, Citywide Strategy, effective April 1, 2025. With more than 28 years of experience-25 of which were dedicated to the Hiltons of Chicago Sales Complex-Alison is a seasoned hospitality professional uniquely positioned to lead in her new role across Palmer House, Hilton Chicago, and The Drake Hotel. Since beginning her career with Hilton in 1996, Alison has consistently grown with the brand, culminating in her most recent position as Director of Sales.
Now, as Director of Sales for Citywide Strategy, Alison will leverage her extensive industry and leadership expertise to drive long-term citywide strategies that enhance the hotels’ collective legacy of nearly 350 years of hospitality excellence. She will contract citywide room blocks at Palmer House, Hilton Chicago, and The Drake Hotel, aligning them with sustained crossover goals, while collaborating with Affiliate Sales Managers to support group room and banquet strategies. With her deep understanding of Chicago’s history and booking trends, she will lead forecasting efforts to drive business performance across the complex.
Alison has earned numerous accolades throughout her career, including Hilton’s Sales Leader Circle of Excellence and the Outstanding Sales Elevation Award. She is also dedicated to college recruitment and mentoring the next generation of hospitality professionals, with a special focus on fostering talent from her alma mater, Michigan State University, into successful careers at Hilton. Most recently, three of her former interns have joined the sales team, with two more set to come on board this summer.
In addition, Alison is deeply involved in community initiatives, serving as a board member of the Resource Development Committee for UCAN Chicago. Through her work with the organization, Alison has spearheaded major fundraising and development efforts, including mentoring disadvantaged women reentering the workforce.
