Alivaa Hotels Partners With FLXHO Cyber One to Expand Hoften Brand in Gurugram

Alivaa Hotels has announced a strategic partnership with FLXHO Cyber One to expand the Hoften lifestyle hotel brand in Gurugram, a key commercial and leisure market in the National Capital Region.

The collaboration brings together Alivaa Hotels’ operational experience and brand vision with FLXHO’s development strength, targeting growing demand for contemporary hospitality offerings among business and young leisure travellers.

The planned expansion under the Hoften banner reflects a broader trend where mid‑to‑upper lifestyle hotel brands are gaining traction in urban clusters that combine corporate travel, social events and lifestyle demand.

Gurugram’s dynamic hospitality ecosystem — shaped by robust commercial activity, proximity to the national capital and rising experiential travel preferences — provides a strategic backdrop for the brand’s growth.

The partnership aims to enhance Hoften’s footprint with a property that offers modern design, technology‑enabled experiences and service elements tailored to the needs of today’s travellers, while also presenting new opportunities for local employment and service innovation.

Leadership from both organisations has emphasised the importance of aligning brand differentiation with market potential, noting that lifestyle‑oriented hotels can attract diverse segments including millennials, digital nomads and event‑driven guests.

As the hospitality sector evolves, strategic collaborations between hotel operators and development partners are becoming an important mechanism for accelerating growth, enhancing capital efficiency and capturing demand in competitive urban corridors.

The Hoften expansion in Gurugram is expected to strengthen the brand’s presence in northern India and contribute to broader portfolio diversification for Alivaa Hotels, positioning the company for sustained growth in India’s expanding lifestyle hospitality segment.