Australia, China, India and UK Drive Bali’s Tourism Surge to Nearly 7 Million Visitors in 2025

Bali’s tourism sector has recorded a strong resurgence in 2025, with international arrivals approaching 7 million visitors, driven primarily by growing demand from Australia, China, India, and the United Kingdom.

Australia remains Bali’s largest source market, supported by high‑frequency air services and strong leisure demand, while traffic from China and India has rebounded sharply as capacity and connectivity continue to improve. The UK has also emerged as a key long‑haul contributor, reflecting renewed European interest in Southeast Asia.

The surge in arrivals has translated into higher load factors and improved yields for airlines, alongside strong occupancy rates and rising revenues for hotels and resorts across the island. Carriers have responded by adding capacity, restoring routes, and increasing frequencies to Denpasar as Bali consolidates its position as one of Asia’s most popular leisure destinations.

Hospitality operators are benefiting from longer average stays and higher spending, particularly from premium leisure travellers. Industry analysts note that coordinated air connectivity, relaxed travel barriers, and sustained destination marketing have played a crucial role in Bali’s post‑pandemic recovery.

With airlines and hotels continuing to expand offerings, Bali’s tourism momentum is expected to remain strong, reinforcing Indonesia’s wider travel and aviation growth outlook.