BWH Hotels India Signs Iconic Swarn Towers in Bareilly, Strengthening Presence in UP

Bareilly, India — In a significant move that underscores its expansion strategy across India, BWH Hotels India has announced the signing of Best Western Swarn Towers, one of Bareilly’s most iconic hospitality landmarks. The collaboration marks BWH Hotels’ 10th property in Uttar Pradesh, reinforcing the group’s commitment to growing in one of the country's most dynamic and fast-growing hospitality markets.

A New Chapter for a Bareilly Legacy

With a heritage spanning over 30 years, Hotel Swarn Towers has long been a symbol of excellence in Bareilly’s hotel industry. Known for its local charm, trusted service, and loyal clientele, the hotel has played a central role in the city’s business and social life.

By joining hands with BWH Hotels, which operates a global network of over 4,300 hotels across 100+ countries, the property is set to blend local legacy with world-class standards. The partnership will bring international operating protocols, enhanced service delivery, and globally recognized hospitality to Bareilly’s doorstep.

"For over three decades, Swarn Towers has been part of Bareilly’s story," said RS Juneja, Director of Hotel Swarn Towers. "By joining the BWH Hotels family, we look forward to redefining guest experiences while staying true to the warmth and legacy that make this hotel special."

Slated for 2026: A Contemporary Hub for Business and Leisure

Set to open its doors in 2026, Best Western Swarn Towers is poised to become a modern hospitality destination in the heart of Bareilly. The new property will feature:

• 50 premium rooms

• A restaurant and bar

• Versatile banqueting and meeting spaces

Whether for business travel, weddings, social gatherings, or corporate meetings, the hotel is being designed as a multi-functional hub that caters to a wide range of guest needs. Located strategically within the city, it aims to foster both business engagement and community connection.

Elevating Guest Experiences with Global Standards

Speaking on the partnership, Atul Jain, COO, BWH Hotels – South Asia, stated:

"Our vision is to introduce Bareilly to a new era of hospitality—where global standards, innovative services, and personalized experiences come together to delight every guest."

This collaboration reflects BWH Hotels' broader strategy of partnering with reputed regional players to deliver consistent, high-quality guest experiences while preserving the unique identity of each property.

A Strategic Addition to BWH Hotels’ Growing India Portfolio

Uttar Pradesh, with its rich cultural heritage and rapidly expanding economic base, is emerging as a hotspot for hospitality growth. With the addition of Best Western Swarn Towers, Bareilly, BWH Hotels now operates 10 properties across the state, with more in the pipeline.

The group's growing footprint in tier-2 and tier-3 cities like Bareilly is aligned with changing travel trends, increased domestic tourism, and demand for internationally benchmarked services in emerging markets.