Fortune Hotels Bolsters Leadership with Anuj Chaurasia as General Manager, Business Development
GURUGRAM – In a strategic move to accelerate its growth trajectory, Fortune Hotels, a prominent member of the ITC Hotels Group, has announced the appointment of Anuj Chaurasia as its new General Manager of Business Development. Based at the corporate headquarters in Gurugram, Chaurasia will be at the forefront of driving the brand's expansion initiatives, forging strategic partnerships, and strengthening Fortune Hotels' footprint across key Indian markets.
With a robust career spanning over 17 years, Anuj brings a wealth of expertise in brand expansion, franchise development, and strategic alliances, positioning him ideally to lead the next phase of growth for the mid-market hospitality leader.
A Proven Track Record with Leading Hospitality Brands
Anuj Chaurasia's appointment is backed by a distinguished career working with some of the most recognized names in the Indian hospitality sector.
A Journey Through Industry Pioneers
His extensive experience includes pivotal roles with Royal Orchid Hotels, Treebo Hospitality, Spree Hospitality, Lemon Tree Hotels, and the iconic Taj Hotels and Resorts. This diverse background has provided him with a 360-degree understanding of the hospitality landscape, from luxury to budget segments, and a proven ability to drive growth in competitive environments.
Expertise in Licensed Brands and Franchise Development
Immediately prior to joining Fortune Hotels, Anuj held the position of Vice President – Licensed Brands Development at Treebo Hospitality Ventures Private Limited. In this capacity, he was instrumental in leading the development and expansion of major international master franchisee brands in India, including:
This experience in managing and scaling globally recognized brands through franchise models will be invaluable as he spearheads a similar growth charter for Fortune Hotels.
A Strategic Mandate for Growth
In his new role, Anuj is tasked with a critical mandate: to spearhead business development initiatives that will significantly contribute to the expansion of the Fortune Hotels portfolio.
Strengthening Brand Presence and Partnerships
Recognized for his strategic acumen, results-oriented approach, and strong industry relationships, Anuj is expected to play a pivotal role in advancing the brand's market position. His focus will be on identifying new management and franchise opportunities, forging strategic alliances, and cementing Fortune Hotels' presence in both established and emerging markets across India.
The appointment signals Fortune Hotels' firm commitment to aggressive yet sustainable growth, leveraging top-tier talent to navigate the dynamic hospitality landscape. With Anuj Chaurasia's leadership, the brand is well-positioned to enhance its portfolio and solidify its standing as a key player in the mid-market hospitality segment.