Hyatt Launches New World of Hyatt Campaign with Karisma Kapoor Celebrating Care and Connection

Hyatt Partners with Karisma Kapoor to Launch the New World of Hyatt Campaign Celebrating Care and Connection

Hyatt has announced the launch of a brand-new World of Hyatt campaign, featuring Bollywood actor Karisma Kapoor. The collaboration reflects Hyatt’s long-standing commitment to caring for people so they can be their best. The campaign brings to life the spirit of World of Hyatt — a loyalty program built on the principles that loyalty extends beyond the member, choice is critical, and recognition means everything.

A Loyalty Program That Goes Beyond Rewards

World of Hyatt invites travelers to become part of a global community that values personal experiences as much as tangible benefits. Members can earn and redeem points for free nights, upgrades, dining, and experiences across Hyatt’s diverse portfolio of hotels and resorts worldwide.

What makes World of Hyatt distinct is how it combines choice with connection. As guests advance in membership tiers, their benefits grow — offering more opportunities for personalization and recognition at every stage.

Celebrating Individuality Through Care

In a fast-paced travel world, Hyatt stands apart by focusing on intentional luxury — thoughtful moments and gestures that make guests feel truly at home. The campaign positions World of Hyatt not just as a loyalty program, but as a community built on empathy, authenticity, and belonging.

This collaboration marks a pivotal step in Hyatt’s journey to connect deeply with the modern Indian traveler — those who seek meaningful connections and experiences beyond traditional hospitality.

Karisma Kapoor: The Perfect Voice of Care

Karisma Kapoor, known for her timeless elegance and warmth, personifies Hyatt’s philosophy of care. Her role in the campaign underscores the brand’s belief that every guest deserves to be seen, understood, and valued.

“I am thrilled to be associated with World of Hyatt, where personalized care meets unforgettable experiences. It’s more than just a stay—it’s about creating moments that feel like home, wherever you are,” said Karisma Kapoor.

A Campaign Rooted in Purpose

Kadmbini Mittal, Regional Vice President – Commercial, Hyatt India & SWA, shared insights on the campaign:

“While all loyalty programs offer guests benefits, what truly sets World of Hyatt apart is our purpose of care. Our guests return not just for the rewards, but for how we make them feel. Welcoming Karisma Kapoor allows us to express that care in a way that’s warm, relatable, and inspiring.”

This campaign is an invitation for travelers to belong, connect, and discover the quiet joy of being more—with Hyatt.

Hyatt’s Vision for the Modern Traveler

Through the World of Hyatt campaign, Hyatt reinforces its reputation as a hospitality brand that understands the emotional side of travel. It highlights the evolution of luxury — from material indulgence to meaningful connection — celebrating travelers who value empathy, authenticity, and shared human experience.

In essence, Hyatt’s collaboration with Karisma Kapoor captures the heart of modern hospitality — where care, recognition, and individuality converge to create travel experiences that truly matter.