IHG Signs Franchise Deal for Holiday Inn Express Cockburn in Western Australia
IHG Hotels & Resorts signs a franchise agreement for Holiday Inn Express Cockburn in Western Australia, expanding its presence in the country’s midscale hospitality segment.
Pratyaksha Singh 
IHG Expands Footprint in Australia
IHG Hotels & Resorts has announced the signing of a franchise agreement for the Holiday Inn Express Cockburn in Western Australia. The development reflects the company’s continued expansion strategy in key international markets.
Strategic Location in Cockburn
The hotel will be located in Cockburn, a growing urban area in Western Australia. The region’s development and connectivity make it an attractive destination for both business and leisure travelers.
Strengthening the Midscale Segment
Holiday Inn Express, IHG’s midscale brand, is known for offering efficient, modern accommodations with essential amenities. The new property is expected to cater to travelers seeking comfort, convenience, and value.
Growing Demand in Australia
Australia’s hospitality market continues to see strong demand, supported by domestic travel and international tourism recovery. The expansion of globally recognized brands like IHG highlights confidence in the market’s long-term growth.
Future Outlook
The addition of Holiday Inn Express Cockburn will further strengthen IHG’s presence in Australia, contributing to the brand’s broader growth strategy across the Asia-Pacific region.
