ITC Hotels Surpasses 150 Properties as Premium Tourism Demand Grows

ITC Hotels Limited has crossed a significant portfolio milestone by surpassing 150 properties across India, underscoring the company’s sustained growth and deeper penetration into both established and emerging markets.

The expansion reflects strong demand momentum in India’s hospitality sector, particularly in premium and experiential segments where travellers are seeking trusted brands, diverse offerings and consistent service quality.

With its multi-brand strategy spanning luxury, upscale, mid-market and lifestyle properties, ITC Hotels has been able to cater to a broad spectrum of traveller preferences, from urban business travellers to leisure guests exploring cultural, heritage and natural destinations.

Crossing the 150-property mark highlights the company’s operational capabilities, investment foresight and ability to navigate dynamic market conditions. It also strengthens its competitive positioning as one of India’s most recognised hospitality groups with presence across tier-I, tier-II and leisure-oriented destinations.

Industry observers note that such portfolio scale can enhance brand visibility, fuel stronger demand generation, and provide guests with a network of options that increase loyalty and repeat stays. For owners and investors, alignment with a larger branded portfolio can offer distribution advantages, loyalty programme access and operational support.

The milestone is also indicative of growing premium tourism activity in India, as domestic travel continues to rebound and international travellers return following global travel normalization. Demand for differentiated stays, curated experiences and high-touch service has been a key driver of new openings and signings across markets.

ITC Hotels’ growth strategy has emphasised both organic openings and strategic partnerships, enabling the company to balance expansion with asset optimisation and market relevance. Its portfolio now spans metropolitan hubs, important commercial centres, heritage towns and leisure belts.

Moving forward, the company is expected to continue expanding in alignment with evolving traveller preferences, hospitality trends and regional demand patterns that support diversification across property types and geographies.

Surpassing 150 properties reinforces ITC Hotels’ role in shaping India’s hospitality landscape and supporting broader tourism-led economic activity, while positioning the brand for future growth opportunities as the industry evolves.