Kevin Ashley Martis: The Visionary Behind The Fern's Marketing Magic

In the ever-evolving world of hospitality, standing out is no small feat. With so many options available to travelers, hotels must employ creative marketing strategies to capture attention and build lasting relationships with their guests. Enter Kevin Ashley Martis, the AVP of Marketing at The Fern Hotels & Resorts, who's making waves with his innovative approach to hotel marketing.

Kevin's journey into the hospitality industry is nothing short of inspiring. With a background in marketing and a passion for travel, he quickly recognized the importance of creating unique experiences for guests. At The Fern, he’s not just selling rooms; he’s crafting memorable journeys. "It's about connecting with our guests on a personal level," Kevin says. "We want them to feel like they're part of the Fern family."

In today’s digital age, Kevin understands that a robust online presence is crucial. He has spearheaded numerous digital marketing initiatives that leverage social media, search engine optimization, and content marketing to enhance The Fern’s visibility. "We focus on storytelling," he explains. "Our social media channels showcase not just our hotels, but the experiences we offer."

One of the standout features of The Fern is its commitment to sustainability. Kevin believes that modern travelers are increasingly eco-conscious and seek accommodations that share their values. "We’re proud to be a green hotel chain," he shares. "From energy-efficient practices to sourcing local products, we ensure that sustainability is at the forefront of everything we do."


Kevin emphasizes the importance of engaging with guests before, during, and after their stay. "We encourage feedback and use it to continuously improve our services," he says. This two-way communication not only helps in refining their offerings but also fosters loyalty among guests. "When guests feel heard, they’re more likely to return," he adds.


Looking ahead, Kevin is excited about the potential for growth and innovation within The Fern. With plans to expand their presence and introduce new offerings, he sees endless possibilities. "We’re always looking for ways to enhance our guest experience," he notes. "Whether it’s through technology or unique local partnerships, the future is bright."


Kevin Ashley Martis is not just a marketing leader; he’s a game-changer in the hospitality industry. With his vision and dedication, The Fern Hotels & Resorts is poised to redefine what it means to provide exceptional service. So, the next time you’re planning a getaway, consider The Fern – where unforgettable experiences await, thanks to Kevin’s innovative marketing magic.


By blending innovative marketing strategies with a commitment to sustainability and guest engagement, Kevin Ashley Martis is making a significant impact on the hospitality landscape. Keep an eye on The Fern as they continue to elevate the travel experience for guests around the world!