Sharjah Commerce and Tourism Authority Concludes Successful India Roadshow to Boost Tourism

Sharjah Commerce and Tourism Development Authority (SCTDA) recently wrapped up a vibrant two-city roadshow in Mumbai and Delhi, showcasing the emirate’s latest campaign, ‘Har Rasta Ek Nayi Kahani’, aimed exclusively at the Indian market. Led by SCTDA Chairman His Excellency Khalid Jasim Al Midfa, the events highlighted Sharjah’s rich cultural heritage, adventure offerings, and growing appeal among Indian travellers.

The campaign film, featuring Indian influencers Thomson Pascal Sequeira, Iona Carvalho, and Abhijit Singh, was unveiled at The Leela Palace, Delhi, and includes an original musical composition by Abhimanyu Dudi. H.E. Khalid Jasim Al Midfa emphasized India’s significance as a key source market, noting a 38% year-on-year increase in Indian hotel guests in the first half of 2025, reflecting Sharjah’s sustained promotional efforts.

“India remains one of our top source markets, and this campaign aims to present Sharjah as a destination where culture, heritage, and adventure come together to create meaningful journeys,” said the Chairman.

Sharjah’s growing tourism infrastructure, including airport expansions and improved connectivity, supports the increasing influx of visitors. New resorts in Khorfakkan, Kalba, and Dibba Al Hisn offer scenic escapes on the Indian Ocean coast, complemented by enhanced travel accessibility.

The roadshow saw strong participation from key stakeholders such as Shurooq, SATA, Air Arabia, Emirates, and prominent local hoteliers, signaling a united front to strengthen Sharjah’s position as a premier travel destination for Indian tourists.