Sunakshi Soni Joins Andaz Delhi as Director of Marketing & Communication

Andaz Delhi Appoints Sunakshi Soni as New Director of Marketing & Communication

In a strategic move to amplify its brand narrative and market presence, Andaz Delhi, a concept by Hyatt, has announced the appointment of Sunakshi Soni as its new Director of Marketing & Communication. Bringing over a decade of specialized experience in hospitality, luxury, and lifestyle communications, Soni is set to lead the hotel's marketing initiatives into a new chapter of creative storytelling and guest engagement.

Sunakshi's appointment underscores the hotel's commitment to innovative branding and strengthening its position as one of New Delhi's most dynamic lifestyle destinations.

A Proven Track Record in Luxury Storytelling

Sunakshi Soni's career is a testament to her deep expertise in crafting compelling narratives for leading brands. She began her journey in communications in 2013, building a robust foundation across India's premier PR agencies.

Expertise Forged with Leading Brands

Most recently, she was an integral part of Quirk Brand Consulting since 2020, where she rose to the position of Strategy Director and led the hospitality and lifestyle vertical. During her tenure, she was the driving force behind award-winning campaigns and long-term brand narratives for a portfolio of prominent food & beverage and luxury hospitality clients, collaborating with some of the country's most esteemed establishments.

A Strategic and Creative Leader

Sunakshi's skill set is a powerful blend of strategic thinking and creative execution, making her uniquely suited for the world of lifestyle hospitality.

Mastery of Integrated Marketing

Her extensive experience spans the full spectrum of modern marketing, including public relations, influencer marketing, experiential activations, and business communication strategy. Known for her strategic clarity and creative instinct, she has built a strong reputation for developing integrated campaigns that deliver tangible, measurable impact for brands.

A Vision for an Inspiring Lifestyle Destination

Expressing her enthusiasm for the new role, Sunakshi Soni shared her clear vision for the brand's future.

“I am excited to join Andaz Delhi and contribute to a brand that represents creativity, individuality, and exceptional guest experiences,” she said. “My focus will be on driving impactful marketing strategies that strengthen brand equity, enhance guest engagement, and position Andaz Delhi as the city’s most inspiring lifestyle destination.”

A Welcome from Leadership

The appointment has been met with strong endorsement from the hotel's senior management. Hardip Marwah, General Manager of Andaz Delhi, by Hyatt, welcomed her to the team.

“We are delighted to welcome Sunakshi to the Andaz family. Her deep understanding of hospitality communications, combined with her strategic and creative outlook and proven expertise in executing integrated campaigns, will play a pivotal role in driving the hotel’s next chapter of growth,” Marwah stated.

Steering the Brand's Narrative Forward

In her new capacity as Director of Marketing & Communication, Sunakshi Soni will be responsible for leading all aspects of the hotel's marketing and communications. This includes steering strategic brand campaigns, managing media relations, and conceptualizing innovative experiential initiatives.

Her leadership is expected to significantly enhance the hotel's visibility, fortify its unique brand positioning, and create meaningful, lasting engagement with both guests and the broader hospitality community. Her appointment signals a vibrant new phase for Andaz Delhi as it continues to redefine luxury and lifestyle in the capital.