The Ritz-Carlton Millenia Singapore Appoints Maha Bourachi as Director of Sales & Marketing

The Ritz-Carlton, Millenia Singapore Appoints Maha Bourachi as Director of Sales & Marketing

Singapore – The Ritz-Carlton, Millenia Singapore is proud to announce the appointment of Maha Bourachi as Director of Sales and Marketing. With nearly three decades of experience in the luxury hospitality sector across the Middle East, Maha brings a wealth of expertise in brand positioning, commercial strategy, and revenue growth. She is set to strengthen the hotel’s presence in Singapore’s competitive luxury market.

Distinguished Career in Luxury Hospitality

Maha’s impressive journey spans key leadership roles at prestigious properties including InterContinental Hotel Phoenicia Beirut, Kempinski Summerland Hotel & Resort Beirut, Four Seasons Hotel Beirut, and Mövenpick Hotel Beirut, where she excelled as Director of Sales and Marketing.

Her entrepreneurial drive led her to launch her own French and Italian restaurant in Lebanon, before relocating to Doha, Qatar. In Doha, she joined Marriott International as Multi-Property Director of Sales and Marketing at the St. Regis Doha, followed by her most recent tenure as Director of Sales and Marketing at The St. Regis Al Mouj Muscat Resort, Oman. These experiences equipped her with extensive knowledge of luxury brand strategy, market development, and team leadership.

Driving Commercial Strategy at The Ritz-Carlton, Millenia Singapore

In her new role, Maha leads the hotel’s sales and marketing team to strengthen its commercial footprint and elevate guest experiences. Her focus will include:

• Developing and implementing strategic sales initiatives across leisure, corporate, and MICE segments

• Enhancing brand visibility in Singapore’s competitive luxury market

• Driving revenue growth through data-driven marketing and relationship management

With her strategic mindset, entrepreneurial insight, and deep commitment to excellence, Maha is positioned to make a significant impact on the hotel’s commercial success while upholding The Ritz-Carlton’s legendary service standards.

Passion Beyond Hospitality

Beyond her professional endeavors, Maha enjoys family time, nature walks, diverse fitness activities, and exploring hidden cultural gems across the region. Her passion for culinary arts, which inspired her restaurant venture in Lebanon, continues to enrich her personal and professional pursuits, adding a unique flavour to her leadership style.