Visit Seattle Launches New Training Program for Travel Professionals to Showcase the Emerald City

Visit Seattle has just launched a groundbreaking online training program aimed at travel professionals looking to deepen their knowledge of Seattle’s diverse attractions, culture, and natural beauty. The Seattle Destination Training program is a free, interactive, and self-paced two-hour course designed to help agents confidently recommend and sell the best experiences in Seattle to their clients. Whether it’s sports, outdoor adventures, world-class dining, or vibrant events, this program equips agents with the essential tools and insights to become true Seattle experts.

The curriculum covers four key aspects of Seattle that travelers seek most: sports and events, the city’s unique selling points, outdoor adventures, and culinary highlights. Travel professionals who complete the course will receive the coveted Seattle Certified designation, signifying their expertise and knowledge of the city, and opening the door to potential opportunities, including a chance to win one of three spots on an upcoming familiarization (fam) trip scheduled for October 2025.

The program not only educates but also provides free, comprehensive resources, including vibrant visuals, up-to-date guides, and valuable insights into the latest trends and must-see destinations in Seattle. This certification offers agents the ability to curate tailored experiences for clients, ensuring that visitors to Seattle have memorable, customized vacations. The program is available online at seattledestinationtraining.org, where travel agents can sign up and start learning today.

This initiative is an exciting opportunity for travel professionals to stay informed, enhance their sales strategies, and offer their clients the best experiences Seattle has to offer.

Why Seattle is an Unmissable Destination

Seattle is more than just a city; it’s an experience. Known for its innovative spirit, beautiful landscapes, and thriving cultural scene, Seattle is one of the most exciting cities in the U.S. to visit. From the iconic Space Needle to its bustling waterfront, diverse neighborhoods, and world-class restaurants, the Emerald City offers something for everyone.

But despite its international recognition, many people are still unaware of the full breadth of what Seattle has to offer. Visit Seattle’s new training program aims to solve that by educating travel agents and helping them unlock the city’s hidden gems. Whether you’re selling to first-time visitors or seasoned travelers, knowing the ins and outs of Seattle will ensure your clients have an unforgettable experience.

The Four Courses: Your Guide to Selling Seattle

The Seattle Destination Training program is designed to help travel professionals engage with the city from multiple perspectives. Here’s a breakdown of the four key courses offered through the platform:

1. Seattle’s Spirit: Sports & Events

Seattle is a sports lover’s dream. From the Seattle Seahawks NFL team to the Seattle Sounders FC soccer squad, and the Mariners’ baseball games, the city’s sports culture is second to none. The Seattle’s Spirit course delves into the energetic atmosphere of local sports and major annual events that draw thousands of visitors each year, including the Seafair Festival and Bumbershoot Music Festival. Whether clients are sports enthusiasts or event-goers, this course arms agents with the knowledge they need to plan the perfect Seattle sports trip.

2. Mastering the Art of Selling Seattle

Every destination is unique, and the key to success in travel sales is knowing how to effectively pitch that uniqueness to clients. This course focuses on the strategies and insights needed to sell Seattle’s most exceptional offerings. From its vibrant arts scene to its cutting-edge tech innovation and cultural diversity, agents will learn how to craft the perfect Seattle itinerary for any traveler, whether they’re after an action-packed adventure or a relaxing urban escape.

3. Exploring the Great Outdoors: Seattle’s Adventure Guide

Seattle is renowned for its outdoor activities, thanks to its proximity to mountains, forests, lakes, and the Pacific coastline. The Exploring the Great Outdoors course is an extensive guide to Seattle’s natural beauty. From hiking and kayaking in nearby national parks to exploring the Olympic Peninsula or whale watching in Puget Sound, this course helps travel agents tap into the growing demand for eco-tourism and outdoor experiences.

4. Savoring Seattle: A Culinary Journey

Seattle’s food scene is as diverse and dynamic as the city itself. The Savoring Seattle course introduces travel agents to the rich culinary heritage of Seattle, highlighting the city’s seafood restaurants, Asian-inspired eateries, and vibrant coffee culture. Agents will learn about Seattle’s iconic dishes like clam chowder, salmon, and Dungeness crab, as well as trendy spots like Pike Place Market where visitors can enjoy fresh, local flavors. This course is ideal for foodies looking to create culinary itineraries for clients.

What You Get with Seattle Certification

Upon completing the Seattle Destination Training program, travel agents will receive the Seattle Certified designation. This certification is an invaluable tool that showcases a travel professional’s expertise in Seattle, allowing them to confidently craft itineraries and recommend experiences that match their clients’ preferences. Whether it’s for a family vacation, romantic getaway, or an adventure-filled excursion, agents with this certification can tailor every aspect of their clients’ Seattle experience.

For those who complete the course by July 1, 2025, there is an added bonus: a chance to win one of three spots on an upcoming fam trip. These trips offer agents the opportunity to experience Seattle first-hand, visit top attractions, and discover new, undiscovered gems. The fam trip will further deepen their knowledge and enable them to sell Seattle with confidence and authority.

Free Resources to Help You Sell Seattle

Visit Seattle’s Destination Training platform doesn’t just offer courses—it’s packed with free resources to support agents in their journey. From vibrant imagery to detailed destination guides, agents can access a wealth of materials to help them craft the perfect trip for their clients. Regular updates on Seattle news, trends, and must-see spots ensure that agents stay informed and ready to recommend the latest and greatest the city has to offer.

Why Travel Professionals Should Enroll

For travel agents, staying ahead of trends and having in-depth knowledge of destinations is crucial. With the Seattle Destination Training program, agents can confidently sell one of the most exciting cities in the U.S. Offering comprehensive content, real-world applications, and the opportunity to experience Seattle in person, this program is a fantastic opportunity for agents looking to elevate their expertise and increase their sales.

By becoming Seattle Certified, travel professionals will be able to connect their clients with the best of what Seattle offers, making them not just a travel consultant, but an insider and an advocate for all that the city has to offer. Ready to get started? Visit seattledestinationtraining.org and sign up for the free program today.

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