Crimson Hotels to Launch Upscale Citron Brand in Dehradun, Opening 2028

Crimson Hotels Announces New Upscale Citron Property in Dehradun, Set for 2028 Opening

DEHRADUN – In a significant move that underscores the city's evolving status as a key commercial and leisure hub, Crimson Hotels has announced the signing of a new upscale property under its dynamic Citron brand. Slated to open in 2028, Citron Dehradun marks a strategic expansion for the hospitality group into one of North India's most promising high-potential markets.

The new property is designed to be a holistic destination, embodying Crimson Hotels' commitment to creating vibrant spaces that seamlessly blend business, leisure, and social experiences under one roof.

A Destination Designed for the Modern Traveler

Strategically positioned in the heart of the city, Citron Dehradun is poised to become a landmark for both corporate and leisure visitors.

Comprehensive Amenities and Facilities

The hotel will feature 65 contemporary, well-appointed rooms designed for comfort and productivity. Culinary experiences will be a key highlight, with three distinct food and beverage outlets offering diverse dining concepts to cater to a range of palates.

A major draw will be its expansive banqueting and conferencing facilities, capable of hosting events for up to 500 guests. This positions the hotel as a future go-to venue for high-profile corporate gatherings, social galas, and weddings in the region.

Capturing Dehradun's Growing Demand for Premium Hospitality

The signing of Citron Dehradun is a direct response to the city's rapid transformation from a scenic hill-station gateway into a vibrant economic and cultural center.

A Strategic Vision for a Dynamic City

Sandeep Maitraya, Founder & Director at Crimson Hotels, commented on the strategic signing, stating, “Dehradun today is more than just a gateway to the hills. It has become a vibrant city attracting a wide range of travelers. From business meetings to weddings, the demand for well-designed venues and reliable service is growing rapidly. Citron Dehradun will bring fresh energy to the city with its event offerings, dining options, and welcoming atmosphere.”

This vision highlights the company's keen understanding of the local market's needs, where a gap exists for premium, integrated hospitality experiences that can serve the burgeoning MICE (Meetings, Incentives, Conferences, and Exhibitions) sector as well as the discerning leisure traveler.

A Dynamic Addition to the Crimson Hotels Portfolio

The addition of Citron Dehradun represents a key milestone in Crimson Hotels' strategic growth plan. By entering this high-demand market with its upscale Citron brand, the group not only diversifies its portfolio but also reinforces its brand promise of delivering vibrant, reliable, and contemporary hospitality.

The hotel's upcoming launch is set to significantly elevate the hospitality landscape in Dehradun, providing a much-needed premium option and contributing to the city's economic and tourism development. As the 2028 opening approaches, Citron Dehradun is already generating anticipation as a future cornerstone of the city's social and business life.