Greater Victoria Achieves Best Summer Hotel Occupancy in a Decade

Destination Greater Victoria Records Best Summer Hotel Occupancy in Over a Decade

Victoria, BC – September 27, 2025 — The summer of 2025 has marked a significant milestone for Greater Victoria’s tourism sector, as the region reported its highest hotel occupancy rates in over 10 years, reflecting renewed enthusiasm for travel and increased international interest in the destination.

According to Paul Nursey, CEO of Destination Greater Victoria, the area experienced a 79.9% average hotel occupancy rate for the summer, with August 2025 peaking at an impressive 94.3%. This is a 4% increase over August 2024, signaling a powerful rebound for tourism in the region.

“This was the most successful summer for our hotels in more than a decade,” said Nursey.
“We’re seeing incredible momentum, thanks to strong Canadian domestic travel and growing international interest.”

Record-Breaking Tourism Fueled by Canadian and International Visitors

A combination of domestic tourism and a modest increase in American travelers—up by 2 to 3% year-over-year—was key to the region’s performance. But the story doesn’t end there.

Greater Victoria also welcomed a rising number of visitors from Europe, Japan, Australia, South Korea, and Mexico, who now collectively account for 11–12% of the total tourism market. This diversification of inbound travel has proven critical for the region’s sustained growth.

Tourism Economy Supported by Local Transport Infrastructure

The hotel sector’s success was mirrored across the wider tourism ecosystem:

• Victoria International Airport saw a 10% year-over-year increase in monthly passenger traffic.

• BC Ferries carried 9.4 million passengers and 3.7 million vehicles, both new summer records.

These statistics emphasize the role of well-connected transport in sustaining tourism demand to and from Vancouver Island.

Cross-Border Ferry Services Struggle Despite Local Strength

While most sectors flourished, ferry services to the U.S. faced headwinds.

• Black Ball Ferries reported a 15% drop in traffic to Washington State.

• Clipper Vacations saw ferry occupancy fall from typical 75–80% levels to just 50%, leading to reduced sailings and staff reductions.

Ongoing political uncertainties and cross-border travel concerns have been cited as key reasons behind the decline.

Looking Ahead: Strategic Growth and Expansion Plans

Despite these challenges, the outlook for Greater Victoria’s tourism industry remains strong. With record-setting hotel performance, regional stakeholders are now planning long-term infrastructure growth:

• 2,000 new hotel rooms are slated to be added over the next 10 years to meet rising demand.

• A new convention center is being explored to expand Greater Victoria’s appeal as a meetings and events destination.

“We’re laying the foundation for sustained, responsible growth,” Nursey stated.
“Victoria’s appeal is growing globally, and we are ready to scale.”

Victoria’s Tourism Sector Enters a New Era

The success of the 2025 summer season is more than just a recovery—it’s a signal that Greater Victoria is entering a new phase of leadership in Canada’s tourism industry. With increased international visibility, robust domestic support, and plans for enhanced infrastructure, Victoria is emerging as one of Canada’s most resilient and desirable destinations.

As Destination Greater Victoria and its partners look ahead to 2026 and beyond, the focus will remain on:

• Sustainable tourism practices

• Expanding accommodation and event capacity

• Strengthening transportation networks

• Attracting year-round visitors across multiple markets

For tourists, investors, and tourism professionals alike, Greater Victoria’s remarkable 2025 season is a clear indicator: this coastal capital is not just back—it’s booming