IHG Launches InterContinental Residences Bangkok Asoke – First Standalone Branded Residences for the Brand

IHG to Develop InterContinental Residences Bangkok Asoke – A Landmark for Luxury Living and the Brand’s First Standalone Residences

Bangkok, Thailand — IHG Hotels & Resorts (IHG), a global hospitality leader, is expanding beyond hotels by announcing its first standalone branded residences under the InterContinental Hotels & Resorts banner. Slated to open in 2029, InterContinental Residences Bangkok Asoke will introduce 88 ultra-luxurious residential units and reinforce IHG’s position in the high-end branded residential market.

A Landmark Collaboration in Bangkok’s Heart

In partnership with CG Capital — a subsidiary of Thailand’s Central Group, the country’s largest retail and real-estate conglomerate — this development signals a major milestone in IHG’s global growth strategy. Located in the vibrant Asoke neighbourhood of Bangkok’s Central Business District (CBD), the project offers access to premium shopping, fine dining, Grade-A offices, and dynamic urban life.

The residences will comprise two, three and four-bedroom units, ranging from 139 to 547 square metres, designed for affluent residents seeking a luxury urban lifestyle. State-of-the-art amenities will include:

• A 25-metre swimming pool

  
  

• Hot and cold plunge pools

• Fitness centres, pilates and yoga studios

• Residents’ lounge and co-working spaces

These facilities illustrate IHG’s commitment to merging luxury living with modern convenience and well-being.

Expanding IHG’s Branded Residential Footprint

This project supports IHG’s accelerating expansion in branded residences—a sector where the company already counts more than 30 developments globally, in locations such as Phu Quoc and Hạ Long Bay in Vietnam and Hua Hin in Thailand. By entering Bangkok’s premium residential market, IHG taps into strong regional growth and high-end demand.

Prime Location with Unmatched Lifestyle Appeal

Set on Soi Sukhumvit 16 in the Asoke district, the residences will benefit from one of Bangkok’s most desirable locations — combining connectivity, luxury retail and urban convenience. As emphasized by Khun Phoom Chirathivat, Managing Partner & Co-Head of CG Capital:

“We are delighted to collaborate with IHG on this landmark project. Asoke is one of Bangkok’s most serene residential neighbourhoods, and InterContinental Residences Bangkok Asoke will provide a fantastic opportunity to buy residential units in a free-hold property in one of the city’s most desirable locations.”

The Growth of the Branded Residential Market

Thailand has emerged as a key player in the Asia-Pacific branded resi- market—accounting for about 23% of the region’s activity. The demand for luxury living spaces is rising and IHG’s move into Bangkok highlights the strategic value of the branded residences segment.

InterContinental currently operates 51 hotels across East Asia & Pacific, including eight in Thailand. This new project anchors the brand’s further expansion into real-estate-led hospitality beyond its traditional hotel model.

A New Era of Luxury Living

The development of InterContinental Residences Bangkok Asoke marks a new chapter for both lifestyle real estate and hotel-brand extensions. With timeless design, high-end amenities, and a coveted address, the residences offer a distinctive way to own a piece of Bangkok’s evolving luxury market.

For IHG, this project not only strengthens its luxury lodging business but also elevates its global strategy—leveraging brand value, design excellence and location strength to meet the needs of affluent travellers and residents alike.