Royal Orchid Hotels Share Price Surges Following Soft Launch of New Brand, Iconiqa

Shares of Royal Orchid Hotels saw a notable uptick of 2.28% on Thursday, September 18, 2025, reaching an intra-day high of ₹520 per share on the National Stock Exchange (NSE). This increase came in the wake of the company’s soft launch of its latest brand, Iconiqa, marking a significant milestone in its ongoing expansion strategy.

Iconiqa Brand: A New Era in Hospitality

In a regulatory filing made on Wednesday, the company announced that the launch of Iconiqa will further diversify its portfolio, positioning it as a contemporary hospitality offering that combines modern design, personalized service, and comfort. The brand aims to cater to the evolving needs of today’s travelers by blending stylish aesthetics with local character, offering a distinctive lifestyle-driven hospitality experience.

The first Iconiqa property is already set to welcome guests, with the soft launch marking the beginning of a phased rollout for the group. Each Iconiqa hotel will be designed to create spaces that are both aspirational and approachable, providing guests with a vibrant, modern atmosphere along with intuitive services.

In the company’s filing, it was stated: “Each Iconiqa hotel will embody a blend of contemporary style and local character, creating spaces that are both aspirational and approachable.”

CEO's Statement on Iconiqa Launch

Arjun Baljee, President of Royal Orchid Hotels, expressed his enthusiasm for the new brand, stating: “We are excited to introduce Iconiqa as part of our expanding portfolio. This brand represents our commitment to evolving with guest preferences and delivering experiences that are relevant, refreshing, and memorable.”

Stock Performance: Short-Term Dip, Long-Term Growth

Despite a slight dip of 4.38% over the past week, Royal Orchid Hotels’ share price has shown significant growth over the past six months, gaining 36.54%. On a year-to-date basis, the stock has advanced by 44.44%, reflecting investor optimism about the company’s prospects.

As of 10:32 pm on September 18, the stock was trading at ₹514.90, up by 1.28%. The stock had reached its 52-week high of ₹593.40 on September 2, 2025, but also experienced a 52-week low of ₹301.10 on October 24, 2024.

Royal Orchid Hotels currently holds a market capitalization of ₹1,412.12 crore as of September 18, 2025.

About Royal Orchid Hotels

Founded in India, Royal Orchid Hotels operates a network of 5-star, 4-star, and resort hotels catering to both business and leisure travelers. The hotel chain’s offerings span across more than 118 hotels in India, Sri Lanka, and Nepal.

With the launch of Iconiqa, Royal Orchid Hotels aims to tap into a younger, more lifestyle-focused demographic, expanding its appeal to modern travelers seeking innovative and personalized hospitality experiences.

Key Financial Highlights:

• Current Share Price: ₹514.90 (as of 10:32 pm, September 18, 2025)

• 52-Week High: ₹593.40 (September 2, 2025)

• 52-Week Low: ₹301.10 (October 24, 2024)

• Market Capitalization: ₹1,412.12 crore (as of September 18, 2025)

• 6-Month Gain: +36.54%

• YTD Gain: +44.44%

Royal Orchid Hotels' consistent growth in stock price, paired with the strategic launch of Iconiqa, positions the company to continue expanding its footprint in the competitive hospitality sector, setting the stage for further success in the years to come.