Sincy Appointed to Lead Marketing and PR at Leading Resort, Brings Extensive Hospitality Experience

Former Crowne Plaza Muscat Executive to Spearhead Brand and Communications Strategy

October 2025 – A seasoned marketing professional with a dynamic portfolio, Sincy has been appointed to lead the Marketing and Communications division at a prominent resort in the region. With over eight years of experience, including a specialized three-year stint in the Middle East hospitality sector, Sincy steps into the role with a strategic mandate to elevate the resort’s brand identity and guest engagement.

A Proven Track Record in Hospitality Marketing

From Crowne Plaza Muscat to a New Chapter

Prior to this appointment, Sincy served at Crowne Plaza Muscat Oman Convention & Exhibition Centre, where she played a pivotal role in:

• Brand positioning and customer engagement

• Leading innovative marketing campaigns

• Enhancing digital presence and public relations outcomes

Her approach has consistently combined creativity with data-driven strategies, resulting in enhanced guest satisfaction and brand visibility.

Role and Responsibilities: Crafting the Resort's Narrative

Leading Integrated Marketing and PR Strategy

In her new position, Sincy will be responsible for the development and execution of integrated marketing, digital, and public relations strategies, with a core focus on:

• Strengthening brand identity

• Driving cross-channel content creation

• Overseeing guest engagement initiatives

• Enhancing media relationships and visibility

With a hands-on approach and deep understanding of hospitality trends, she is expected to steer innovative campaigns that align with both business goals and evolving guest expectations.

A Holistic Approach to Communications

Sincy brings a multi-faceted skill set that spans:

• Content creation and storytelling

• Digital marketing and social media strategy

• Campaign management and brand activation

• Guest relations and experiential marketing

Her collaborative style and strategic thinking are expected to make a lasting impact on how the resort connects with guests, partners, and global audiences.

Looking Ahead: A Vision for Growth

Sincy’s appointment comes at a time when the hospitality industry continues to evolve, embracing personalization, digital innovation, and immersive guest experiences. Her leadership is poised to:

• Drive brand differentiation

• Strengthen the resort’s positioning in a competitive market

• Build emotional connections through meaningful communication

Her passion for storytelling and results-oriented execution will play a key role in shaping the resort's next phase of growth.