Spain, Cambodia, Bahrain, And China, Shangri-La’s New Ultra-Luxury Brand Shangri-La Signatures Makes Its Grand Entrance With The Exclusive Silk Lakehouse In Hangzhou

Shangri-La Group has made a remarkable expansion in the ultra-luxury hospitality sector with the launch of its new brand, Shangri-La Signatures, marking a significant milestone in its global growth. The debut of this exclusive brand is highlighted by the opening of The Silk Lakehouse in Hangzhou, China, which sets a new benchmark in luxury living by combining traditional Eastern aesthetics with contemporary design. This expansion into Spain, Cambodia, Bahrain, and China further solidifies Shangri-La’s commitment to offering refined experiences, showcasing their dedication to innovation and excellence in luxury hospitality.

Shangri-La Group has recently introduced a new ultra-luxury brand, Shangri-La Signatures, expanding its growing portfolio of exclusive properties aimed at offering guests an elevated level of comfort and sophistication. The debut of this new brand has been marked by the opening of The Silk Lakehouse in Hangzhou, China, an extraordinary addition to the company’s portfolio, designed to provide a unique experience that combines opulence, refined elegance, and personalized services.

Introducing Shangri-La Signatures: A New Chapter in Ultra-Luxury Hospitality

The launch of Shangri-La Signatures signals the Group’s ambition to redefine the luxury hospitality landscape, focusing on creating exclusive properties that offer a home-like atmosphere while maintaining the highest levels of luxury. The brand aims to combine the aesthetics of a refined private residence with impeccable hospitality. Shangri-La plans to partner with renowned designers and local artisans to meticulously craft spaces that blend traditional and contemporary design elements, ensuring every property is unique and memorable. Guests can expect to be immersed in experiences that center on wellness, culinary delights, and engaging storytelling—key elements of Shangri-La’s signature approach to hospitality.

At the heart of this new venture is The Silk Lakehouse, a luxurious property located in one of China’s most scenic areas. Located on the peaceful shores of West Lake in Hangzhou, a UNESCO World Heritage Site, The Silk Lakehouse offers an extraordinary setting for guests. The 68-room features a design inspired by the elegance of a Jiangnan merchant’s residence, seamlessly combining traditional Eastern influences with modern design elements to create a refined and tranquil atmosphere. Guests are treated to breathtaking views of the lake, enhancing the serene and luxurious experience.The design has been brought to life through the expertise of Belgian designer Gert Voorjans, alongside Spanish design icon Lazaro Rosa-Violan. The result is a remarkable fusion of traditional Chinese aesthetics and modern design, offering a refined and timeless atmosphere.

A Historical Location with Rich Cultural Significance

The Silk Lakehouse is located on a historically significant site, once home to the famed Xiling Hotel, a popular destination for state officials and notable guests over the years. In fact, the hotel became a symbol of diplomacy when it hosted several distinguished guests, including former US President Richard Nixon. One of the most notable artifacts retained from the original hotel is the sculpture Autumn in Yandang Mountain Ou, which was created to honor Nixon’s arrival in China. This artifact, along with others, has been seamlessly incorporated into the design of the new hotel, creating a blend of history and modern luxury. By preserving these cultural landmarks, The Silk Lakehouse adds a deep sense of historical context, making the experience even more immersive for visitors.

Shangri-La continues to celebrate local traditions while creating exceptional luxury spaces, exemplified by the exquisite Silk Lakehouse.
This attention to detail and reverence for the past aligns with the Group’s longstanding tradition of embracing local cultures in its global properties, ensuring guests not only experience luxurious accommodations but also gain insight into the rich history of their surroundings.

Expanding Presence in Mainland China and Beyond

For Shangri-La Group, the opening of The Silk Lakehouse is a testament to its long-standing commitment to expanding its footprint in China, a key market for the brand. Shangri-La’s relationship with China dates back to 1984, when it opened its first hotel in the country, marking the beginning of a deep connection with the region. Over the years, the Group has continued to grow, establishing its four signature brands—Shangri-La Hotels and Resorts, Kerry Hotels, JEN, and Traders—in various cities across China and beyond.

The opening of The Silk Lakehouse builds on this legacy of excellence in China, showcasing Shangri-La’s ability to blend luxury and culture seamlessly. The Group’s ongoing expansion in the region is part of a broader strategy to cater to the growing demand for premium and ultra-luxury experiences across mainland China. Today, Shangri-La operates a significant number of hotels in the region and plans to continue its expansion into new and emerging markets.

In late 2024, Shangri-La marked its entry into the Cambodian market with the opening of a new hotel in Phnom Penh. The 303-room property offers breathtaking views of the confluence of the Mekong, Tonle Sap, and Tonle Bassac rivers. The hotel’s higher floors promise guests dramatic, panoramic views of the surrounding city and rivers, making it a must-visit destination for travelers seeking a luxurious experience in Southeast Asia.

Upcoming Openings and a Busy Year Ahead

Shangri-La Group is preparing for an exciting future with several key openings slated for the coming years. In Shanghai, a dual-branded project will combine Shangri-La Hotel and Traders Hotel at the Hongqiao Airport. This project will provide travelers with an elevated stay experience in one of China’s busiest and most strategically located airports. In addition, Shangri-La’s hotel in Kunming is nearing completion, and it will be part of a larger development that includes residential apartments and a shopping mall.

Looking ahead to 2026, Shangri-La is set to expand its presence in the Middle East with the launch of the Shangri-La Hotel Bahrain Marina. The property will feature 304 rooms, including suites with one to three bedrooms and luxurious waterfront villas. This new venture will further diversify the Group’s portfolio, providing guests with access to luxury experiences in one of the most exciting regions for tourism and business development.

A Vision for the Future

Shangri-La Group has launched its new ultra-luxury brand, Shangri-La Signatures, with the opening of The Silk Lakehouse in Hangzhou, China, setting new standards in luxury hospitality across Spain, Cambodia, Bahrain, and China. This expansion marks a significant step in the Group’s commitment to redefining luxury travel experiences worldwide.

With its expansion into new markets and the introduction of its new ultra-luxury brand, Shangri-La continues to build a legacy of excellence in the hospitality industry. The launch of Shangri-La Signatures and the opening of The Silk Lakehouse are just the beginning of a broader vision to offer extraordinary experiences and redefine luxury for the modern traveler. With a focus on cultural immersion, impeccable design, and personalized service, Shangri-La is well-positioned to continue its growth as a global leader in the hospitality sector.

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