Sun Siyam Iru Veli has announced the appointment of Shama Rashid as the new Assistant Public Relations & Communications Manager. A passionate and creative professional, Shama brings extensive experience in public relations, media engagement, and project management to the resort. In her new role, she will be instrumental in developing and executing impactful communication strategies, with a strong focus on storytelling and media relations. She will assist in elevating the resort’s global profile by crafting engaging narratives and fostering strong connections with both local and international media, thereby enhancing Sun Siyam Iru Veli’s overall visibility and engagement.
Shama’s career began as a PR and Media Officer at the Ministry of Transport and Civil Aviation, where she developed skills in strategic communication and stakeholder engagement. She later transitioned to the tourism sector, working with Pulse Hotels & Resorts as a Marketing and Communication Executive, and subsequently with Villa Group, before joining Sun Siyam Iru Veli. She holds a Bachelor of Arts (Hons) in Communication and possesses a natural talent for creating compelling narratives that resonate with audiences both locally and globally.
As a Maldivian national, Shama’s deep-rooted passion for Maldivian culture and heritage aligns seamlessly with Sun Siyam Iru Veli’s commitment to showcasing the unique offerings of the Maldives.
Commenting on the appointment, Masdhooq Saeed, General Manager at Sun Siyam Iru Veli, stated: “Shama’s outspoken and outgoing nature, combined with her genuine friendliness, make her a perfect fit for Sun Siyam Iru Veli. Her collaborative approach enhances teamwork, and her leadership qualities are set to play a significant role in supporting our mission. Her contributions will also enhance our local team and reinforce the Maldivian spirit that is at the heart of Sun Siyam Resorts. We are confident that Shama’s efforts will continue to elevate the experiences we offer to both our guests and team members.”
Shama brings a creative and innovative approach to public relations, strengthened by her excellent communication skills and a profound understanding of both local and global media landscapes. Her experience and enthusiasm for Maldivian culture make her a valuable asset to the team. In her new capacity, she will support the broader PR and communications team in enhancing the resort’s visibility and global presence, helping to amplify the unique experiences that Sun Siyam Iru Veli offers.
