Swiggy Shuts 15-Minute Food Delivery App Snacc Amid Profitability Challenges
Swiggy shuts down its 15-minute food delivery app Snacc, citing profitability challenges and shifting focus to core food delivery operations in India.
Prajakta Sanjay Warwadkar 
Swiggy Discontinues 15-Minute Delivery App Snacc
Has shut down its 15-minute food delivery app, citing profitability challenges as the key reason behind the move.
Profitability Pressures in Ultra-Fast Delivery
The decision reflects the growing cost pressures associated with maintaining ultra-fast delivery models. High operational expenses, logistics complexity, and demand volatility have made the 15-minute delivery promise difficult to sustain at scale.
Refocusing on Core Operations
With the closure of Snacc, Swiggy is expected to sharpen its focus on its primary food delivery and quick commerce verticals that offer stronger revenue visibility and operational efficiency.
Industry-Wide Reality Check
The move signals a broader industry shift, where hyper-fast delivery experiments are being reassessed in favour of sustainable growth and unit economics. Several players have been recalibrating their strategies to balance speed with profitability.
What This Means for the Market
The shutdown highlights the challenges of scaling instant food delivery while maintaining margins, and underscores the importance of viable business models in India’s increasingly competitive food-tech ecosystem.
