Vietnam Tourism Surges During Lunar New Year as Global Travelers Drive Growth
Vietnam sees a tourism boom during Lunar New Year as travelers from South Korea, Japan, the US, China, India, and Russia boost demand for airlines and hotels.
Pratyaksha Singh 
Vietnam Experiences Tourism Boom During Lunar New Year
Vietnam has witnessed a significant surge in tourism during the Lunar New Year period, attracting visitors from key international markets including South Korea, Japan, the United States, China, India, and Russia. The holiday season has once again proven to be a major driver of travel demand across Asia.
Strong International Visitor Growth
The increase in tourist arrivals highlights Vietnam’s growing appeal as a global travel destination. Favorable visa policies, improved air connectivity, and competitive travel packages have contributed to the rise in inbound travel during one of the region’s busiest festive seasons.
Airlines Capitalize on Rising Demand
Air carriers, particularly Vietnam Airlines, have expanded flight capacity and optimized schedules to accommodate the surge in passengers. The airline has reported strong booking volumes, especially from regional markets such as South Korea and Japan, as well as long-haul travelers from the US and Europe.
Hospitality Sector Sees Boost
The hospitality industry is also benefiting from the tourism upswing, with major hotel brands including Marriott expanding their presence and experiencing increased occupancy rates. Popular destinations such as Hanoi, Ho Chi Minh City, and coastal resort areas have seen heightened demand for accommodations.
Key Markets Driving Tourism
South Korea remains one of Vietnam’s largest source markets, followed by strong contributions from Japan, China, India, Russia, and the United States. The diversity of inbound markets has helped stabilize tourism growth and reduce dependency on any single region.
Outlook for Vietnam Tourism
With continued investments in tourism infrastructure, aviation capacity, and international marketing, Vietnam is well-positioned to sustain its growth trajectory. The success of the Lunar New Year travel season underscores the country’s rising prominence in the global tourism landscape.
