South Korea’s T’way Air Plans Rebrand and Full-Service Shift in 2H26
South Korea’s T’way Air is preparing for a rebrand and plans to transition toward a full-service carrier model in the second half of 2026.
Jishan Khan 
South Korea’s low-cost carrier :contentReference[oaicite:0]{index=0} is preparing for a major transformation, including a rebranding initiative and a planned transition toward a full-service carrier (FSC) model in the second half of 2026.
The move signals a strategic shift away from its traditional low-cost framework. By repositioning itself as a full-service airline, T’way Air aims to enhance its product offering, expand premium services, and strengthen its competitiveness on medium- and long-haul routes.
Transitioning to an FSC model typically involves upgraded cabin services, enhanced in-flight amenities, broader fare structures, and expanded connectivity options. The rebranding effort is expected to align the airline’s identity with its upgraded service proposition.
The strategy reflects evolving market dynamics in South Korea’s aviation sector, where airlines are adapting to changing passenger expectations and growing international demand.
Further details regarding branding, fleet deployment, and service enhancements are expected as the airline moves closer to implementing the shift in 2026.
