Barcelo Hotel & Residences Bahrain Appoints Ikhlass Raji as Assistant Director of Sales & Marketing

Barcelo Hotel & Residences Bahrain Bolsters Commercial Strategy with New Sales & Marketing Leader

MANAMA, BAHRAIN – Barcelo Hotel & Residences, Bahrain has strengthened its commercial leadership team with the appointment of Ikhlass Raji as its new Assistant Director of Sales & Marketing, effective October 2025. Bringing over a decade of specialized experience in Bahrain's luxury hospitality sector, Raji is set to play a pivotal role in driving the property's growth and enhancing its brand positioning in the competitive market.

In her new capacity, Raji will be instrumental in shaping and executing the hotel's commercial strategy, focusing on expanding its market share and reinforcing its status as a premier destination for both business and leisure travelers.

A Decade of Deep Regional Expertise

Ikhlass Raji’s career is built on a profound understanding of the Bahraini market and a proven track record in strategic sales and guest relations.

A Background in Luxury Hospitality

Prior to joining Barcelo, Raji honed her skills at some of the kingdom's top hospitality brands, most recently serving as the Senior Sales Manager at Conrad Bahrain Financial Harbour. Her extensive background encompasses strategic sales, guest relations, and sophisticated revenue development strategies, making her a well-respected figure in the local luxury hotel landscape.

A Strategic Mandate for Growth

As Assistant Director of Sales & Marketing, Ikhlass Raji will oversee a multi-faceted commercial portfolio critical to the hotel's success.

Driving Market Penetration and Revenue

Her key responsibilities will include:

• Leading and mentoring the sales and marketing team.

• Spearheading aggressive business development initiatives.

• Deepening the property's market penetration across key segments.

• Elevating the hotel's profile in the MICE (Meetings, Incentives, Conferences, and Exhibitions), corporate, and leisure sectors.

This strategic focus is designed to capture new revenue streams and solidify relationships with key partners and clients.

A Valued Addition to the Leadership Team

The management of Barcelo Hotel & Residences, Bahrain has expressed great enthusiasm for the new appointment, highlighting the value Raji brings to the property's future ambitions.

"Barcelo Hotel & Residences, Bahrain is thrilled to welcome Ikhlass to its leadership team. Her expertise, energy, and passion for hospitality will be instrumental as the property strives to exceed guest expectations and strengthen its market position," a spokesperson stated.

With her deep-rooted market knowledge, dynamic leadership style, and a proven history of delivering results, Ikhlass Raji's appointment is a clear signal of Barcelo Hotel & Residences' commitment to achieving commercial excellence and becoming a dominant force in Bahrain's evolving hospitality industry.