Common Time Opens Second Delhi Café in Basant Lok, Targeting Premium Neighbourhood Market
Common Time expands its Delhi presence with a second café in Basant Lok, focusing on premium neighbourhood dining and experiential café culture.
Prajakta Sanjay Warwadkar 
Common Time Expands Its Footprint in Delhi
has strengthened its presence in the capital with the launch of its second café in. The new outlet aims to cater to affluent neighbourhood consumers seeking curated café experiences in a premium yet relaxed setting.
Targeting Premium Neighbourhood Dining
Located in South Delhi’s upscale catchment, the café is positioned to attract a mix of professionals, residents, and social diners. The brand’s expansion strategy reflects a growing focus on hyperlocal neighbourhood markets that offer strong repeat footfall and community-driven engagement.
Experience-Led Cafe Concept
The new outlet emphasises thoughtfully designed interiors, artisanal beverages, and a menu suited for both casual meet-ups and extended work-friendly visits. Such experience-centric formats are becoming key differentiators in the competitive café segment.
Delhi’s Cafe Market Continues to Grow
With increasing demand for premium yet accessible dining spaces, remains a hotspot for café-led expansion. Brands are prioritising neighbourhood clusters that combine high disposable incomes with consistent lifestyle-driven consumption patterns.
Strategic Expansion for Sustainable Growth
The second outlet underlines Common Time’s calibrated growth strategy, focusing on quality locations rather than rapid scale. By strengthening its presence in key urban micro-markets, the brand is positioning itself for long-term loyalty and sustained business performance in India’s evolving café landscape.
