ICONIQA Hotels & Resorts Launched by Royal Orchid Hotels | Upscale Lifestyle Hospitality

Royal Orchid Hotels Launches ICONIQA Hotels & Resorts, Pioneering a New Era of Upscale Hospitality

Royal Orchid Hotels Ltd., one of India's premier hospitality chains, has officially launched ICONIQA Hotels & Resorts, an innovative upscale lifestyle brand aimed at redefining the standards of premium hospitality. The brand's flagship property, strategically located near Mumbai’s International Airport Terminal 2, introduces a sophisticated blend of modern design, intuitive technology, and immersive experiences to cater to the evolving demands of today’s global travellers.

The ICONIQA brand is designed as a next-generation hospitality experience that combines bold aesthetics with seamless tech integration and vibrant social spaces. The flagship Mumbai property features 291 contemporary rooms equipped with industry-first amenities, such as in-room smart laundry closets, a 24/7 WhatsApp concierge service, and Mumbai's first-ever poolside day club. These innovative features are complemented by multiple curated dining options and lifestyle spaces, providing a holistic guest experience.

A New Standard in Upscale Hospitality

Chander K. Baljee, Chairman & Managing Director of Royal Orchid Hotels Ltd., emphasized the brand’s bold approach in transforming the hospitality industry: “ICONIQA is more than a brand launch—it’s a reimagining of what upscale hospitality can be. Today’s guests demand experiences that reflect their lifestyle, inspire creativity, and provide exceptional value. ICONIQA is built to meet that demand.”

With its bold design elements and cutting-edge technological integration, ICONIQA aims to set new standards for the hospitality industry. The brand is tailored to meet the needs of modern, tech-savvy travellers who seek both luxury and convenience. From the smart laundry features in each room to the immersive experiences throughout the hotel, every aspect of ICONIQA is crafted to enhance the guest journey.

Strategic Growth Plans

Royal Orchid Hotels has big plans for the ICONIQA brand, positioning it as a cornerstone for its upscale lifestyle segment. The company plans to expand its portfolio to over 345 properties by 2030, with ICONIQA playing a pivotal role in its growth. The brand will leverage flexible lease and ownership models, ensuring strong returns while addressing the evolving needs of today’s discerning travellers.

Arjun Baljee, Founder of ICONIQA Hotels & Resorts and President of Royal Orchid Hotels Ltd., commented on the brand’s strategic importance: “Mumbai is a global gateway, and ICONIQA is designed to match its dynamism. With smart design, tech-driven convenience, and vibrant spaces, ICONIQA is redefining how travellers experience hospitality—not just in India, but globally.”

Innovative Features for the Modern Traveller

At the heart of ICONIQA are its state-of-the-art technological features and immersive experiences. Some of the standout offerings include:

• In-Room Smart Laundry Closets: An industry-first amenity that provides convenience and efficiency to guests.

• 24/7 WhatsApp Concierge Service: Offering guests a seamless way to communicate with hotel staff, anytime, anywhere.

• Mumbai’s First Poolside Day Club: A vibrant social space designed to elevate the guest experience with poolside relaxation and entertainment.

• Curated Dining and Lifestyle Spaces: Multiple dining concepts and lifestyle areas designed to cater to diverse guest preferences.

These innovations aim to create an environment where luxury and convenience come together, offering guests a truly unique experience.

Conclusion: The Future of Hospitality

With ICONIQA Hotels & Resorts, Royal Orchid Hotels is poised to lead the way in the upscale hospitality sector, creating a new benchmark for luxury and lifestyle travel. Through a combination of cutting-edge design, technology, and immersive guest experiences, ICONIQA is set to appeal to a global audience, making it a key player in the hospitality industry’s future.

As the brand continues to expand, both within India and internationally, it is clear that ICONIQA is not just a hotel—it’s a new way of experiencing hospitality.