Intra‑Asian Travel Surges Ahead of Lunar New Year as Japan and Thailand Dominate Searches

Regional Travel Demand Accelerates Across Asia

Intra‑Asian travel demand is witnessing a sharp upswing ahead of the Lunar New Year holiday period, with regional travellers driving the majority of destination searches across Asia. The trend highlights a strong preference for short‑haul and culturally familiar destinations during peak festive travel seasons.

Japan Emerges as the Top Choice

Japan is leading regional interest, accounting for nearly 70% of travel searches among Asian travellers. The country’s appeal continues to grow due to its winter experiences, shopping districts, culinary tourism and efficient transport infrastructure, making it a preferred destination during the holiday rush.

Thailand Maintains Strong Appeal

Thailand follows closely, capturing around 25% of intra‑Asian search demand. Its combination of beach destinations, urban experiences, visa‑friendly policies and competitive pricing continues to attract travellers from across East and Southeast Asia.

Lunar New Year Drives Short‑Haul Travel

The surge in demand underscores a broader trend toward regional and short‑haul travel during Lunar New Year, as travellers prioritise convenience, affordability and cultural familiarity amid limited holiday periods.

Impact on Airlines and Hospitality

The rise in intra‑Asian travel is expected to boost airline capacity, hotel occupancy rates and tourism revenues across key destinations, particularly in Japan and Thailand, while reinforcing Asia’s recovery as a self‑sustaining travel market.

Conclusion

As Lunar New Year approaches, the surge in regional travel demand signals continued strength in Asia’s tourism sector, with Japan and Thailand positioned as clear beneficiaries of the region’s evolving travel preferences.