JetBlue’s Paisly to Lead the Charge in Travel Services Innovation Managing Non-Air Travel Products for United Airlines, Delivering Seamless, Personalized Travel Solutions with Technology and Exceptional Customer Care: Latest Update You Need To Know

JetBlue has officially rebranded its travel division, JetBlue Travel Products, into Paisly, LLC, marking a key milestone in the airline’s broader JetForward strategy. This transformation signals a significant shift from an internal travel platform to a comprehensive, tech-enabled managed travel services provider. With this rebranding, Paisly is expanding its reach beyond JetBlue’s customer base to serve travelers from various airlines, starting with a key collaboration with United Airlines.

Paisly’s evolution from a single-brand travel service to a full-service platform reflects JetBlue’s vision of offering more personalized, seamless, and technology-enhanced experiences for travelers. With a focus on expanding the scope of its services, Paisly aims to support a growing number of partners across the travel industry, helping travelers discover and book everything from hotels to rental cars, activities, and travel insurance.

“This is more than a name change, it’s a statement of who we’ve become,” said Jamie Perry, President, Paisly. “What started as a vacation packaging arm for JetBlue has grown into a high-growth tech enabled travel services provider purpose-built for with the airline industry in mind. We’re not just a tech stack. We’re a full service partner that combines smart personalization with human support. Customers don’t want to have to manage reservations and chase confirmations. Paisly takes care of all that for them and more. Partnering with United is a strong validation of the model we’ve built.”

The United Airlines Collaboration: A Game-Changer for Paisly’s Growth

A significant milestone in Paisly’s expansion is its newly strengthened collaboration with United Airlines. As part of the Blue Sky partnership between JetBlue and United, Paisly will take over the management of United Airlines’ direct-to-consumer non-airline products. These include vacation packages, hotel reservations, car rentals, cruises, activities, and travel insurance. Prior to this, these services were outsourced to third-party vendors, but now Paisly will manage them entirely in-house.

This change marks an important shift, as Paisly’s technology platform and customer service model will help streamline and enhance the customer experience. United Airlines’ customers will now benefit from the same white-glove service that JetBlue passengers have enjoyed. Paisly’s proprietary platform, powered by JetBlue’s deep expertise in customer service, will ensure that travelers enjoy seamless, consistent, and personalized support when booking non-air travel services.

This collaboration not only strengthens Paisly’s position as a leading travel services provider but also helps JetBlue and United Airlines offer a more cohesive and integrated travel experience for customers. With the ability to manage and personalize all aspects of the customer journey, Paisly is poised to become a driving force in the broader travel services market.

A Tech-Enabled, Human-Centered Approach to Travel

One of the distinguishing features of Paisly is its commitment to delivering a tech-forward yet human-centered travel experience. The platform is built to leverage real-time customer data, enabling Paisly to provide personalized offers and recommendations based on each traveler’s behavior and preferences. This approach ensures that travelers get the most relevant and timely options, whether they’re booking a hotel, car rental, activity, or even travel insurance.

At the core of Paisly’s success is its Helpful Humans team. This dedicated customer service team is available around the clock to offer proactive, high-touch support to travelers throughout their journey. The goal is to ensure that each traveler feels cared for, from the moment they book their trip until they return home.

Paisly’s model is built on three key pillars that define its customer experience:

1. Tech-Driven Innovation and Personalization: By using advanced technology to track customer preferences and behavior, Paisly provides highly tailored recommendations, ensuring that every traveler receives offers that match their specific needs.
2. Exceptional Customer Support: Paisly’s 24/7 Helpful Humans team goes above and beyond, providing personalized assistance and guidance throughout the customer journey. This support is key to creating a human-first experience, ensuring that every interaction is meaningful and helpful.
3. Unbeatable Value: Paisly’s deep integration with loyalty programs enhances the travel experience by making it easier for customers to earn and redeem points across a wide range of non-air travel services. This integration helps ensure that travelers receive great value for their loyalty and encourages repeat bookings.

These core principles set Paisly apart from other travel service providers. The combination of cutting-edge technology and a strong customer service team makes Paisly an attractive option for airlines, travel agencies, and other partners looking to deliver exceptional experiences for their customers.

Paisly’s Seamless, In-House Model for Travel Services

What makes Paisly truly unique is its commitment to managing every aspect of its travel services in-house. This includes everything from hotel partnerships and marketing to customer care and the management of booking platforms. By eliminating the reliance on third-party vendors, Paisly ensures that it has full control over the customer experience, providing a seamless and integrated service from start to finish.

This model allows Paisly to create stronger relationships with its partners and customers. Whether it’s negotiating better rates for hotel bookings, offering exclusive travel experiences, or providing proactive customer support, Paisly is able to deliver a level of service that sets it apart from traditional travel platforms.

With a team of over 300 dedicated employees, Paisly is poised for continued growth in the travel services industry. The company’s in-house approach ensures that it can scale its operations while maintaining a high level of service quality. This model not only enhances the customer experience but also allows Paisly to remain agile and responsive to the evolving needs of travelers and its business partners.

The Future of Paisly and the Travel Industry

Paisly is redefining the way travelers experience every part of their journey. As a wholly-owned subsidiary of JetBlue Airways, Paisly combines proprietary technology, exceptional customer service, and deep industry expertise to create a travel platform that offers more personalized and valuable experiences. The company’s in-house model ensures that every aspect of the travel process—from booking to customer service—is managed with the utmost attention to detail.

Paisly’s commitment to providing human-first, tech-enabled travel experiences positions it as a leader in the travel services industry. With the expansion of its partnership with United Airlines and the promise of future collaborations with other major players in the travel sector, Paisly is poised to reshape the way travelers plan, book, and enjoy their trips.

About Paisly

Paisly, LLC is a tech-enabled managed travel services company committed to delivering personalized travel experiences at scale. As a subsidiary of JetBlue Airways, Paisly leverages its proprietary platform to provide tailored travel offers based on customer behavior and real-time context. Unlike traditional platforms, Paisly manages all services in-house, ensuring a seamless and integrated customer experience. With a focus on innovation, exceptional customer service, and unbeatable value, Paisly is set to redefine the travel experience for millions of travelers worldwide.

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