Ajman Tourism Development Department Expands Global Reach Through Vtours Partnership

Ajman, UAE – The Ajman Tourism Development Department (ATDD) has announced a strategic partnership with German tour operator Vtours to strengthen Ajman’s visibility in the European travel market, particularly in Germany.

The collaboration reflects Ajman’s efforts to position itself as a competitive international tourism destination while attracting more visitors from key global markets.

Partnership Signed During ITB Berlin

The agreement was signed virtually by Mahmood Khaleel Alhashmi, Director-General of Ajman Tourism Development Department, while Sabine Jordan-Glaab, CEO of Vtours, signed the partnership in Berlin during the international travel trade show ITB Berlin.

This partnership highlights Ajman Tourism’s commitment to building international collaborations and promoting the emirate on major global tourism platforms.

Boosting Ajman’s Presence in the German Travel Market

Germany is one of the world’s strongest outbound travel markets. Through this partnership, Vtours will integrate Ajman’s tourism offerings into its travel packages and booking platforms, making it easier for German travelers to explore the emirate.

The initiative is expected to increase awareness of Ajman’s attractions, including its pristine beaches, luxury resorts, heritage sites, and cultural experiences.

Joint Marketing and Promotion Initiatives

Under the agreement, both organizations will collaborate on several tourism promotion activities, including:

• Joint marketing campaigns targeting German travelers
• Travel trade workshops and industry events
• Familiarization trips for media and tourism professionals
• Digital campaigns promoting Ajman tourism experiences

Supporting Sustainable Tourism Growth

The partnership aligns with Ajman’s broader tourism strategy focused on sustainable growth, improving visitor experiences, and preserving cultural heritage.

By partnering with established international tour operators like Vtours, Ajman aims to increase tourist arrivals, support the local hospitality sector, and further strengthen its global tourism reputation.