Lemon Tree Hotels Signs 28-Year License Deed for Heritage Hotel in Varanasi, Strengthening Uttar Pradesh Presence

Lemon Tree Hotels Limited’s subsidiary, Fleur Hotels Limited, has signed a 28-year license deed for a heritage hotel in Varanasi, marking a strategic expansion of the group’s presence in culturally significant tourism markets.

The property will be developed as Aurika Varanasi and feature approximately 47 elegant rooms, along with restaurant and public areas designed to offer refined hospitality experiences in one of India’s most venerated destinations. The hotel is situated on a ghat adjoining the river Ganges, providing a distinctive location that appeals to both domestic and international travellers seeking cultural, spiritual and leisure experiences. 0

Strategically positioned roughly 4 km from Varanasi Junction Railway Station and about 26 km from Lal Bahadur Shastri International Airport, the upcoming hotel is expected to leverage strong connectivity while enhancing the city’s accommodation options.

This signing marks the sixth owned or leased property under Lemon Tree Hotels’ upper-upscale Aurika brand, reinforcing the company’s focus on destination-led markets with high tourism potential and cultural relevance. 1

Lemon Tree Hotels operates multiple brands across segments from economy to midscale and upscale, with a growing network of properties that spans key Indian cities and leisure destinations. The addition of Aurika Varanasi aligns with the company’s strategy of expanding its footprint in heritage and high-growth hospitality corridors.

The long-term license agreement provides a framework for the refurbishment and reconstruction of the heritage property, positioning it to attract a diverse mix of travellers while contributing to the region’s hospitality infrastructure.