Maryna Ulgen Named Director of Sales at Rixos Al Mairid Ras Al Khaimah

Maryna Ulgen Named Director of Sales at Rixos Al Mairid Ras Al Khaimah

Luxury beachfront resort Rixos Al Mairid Ras Al Khaimah has appointed Maryna Ulgen as Director of Sales. The move reinforces the property’s focus on accelerating revenue growth and strengthening its market presence within the UAE’s competitive hospitality landscape. With Ras Al Khaimah continuing to attract leisure and MICE travellers, strong commercial leadership remains essential to sustaining occupancy and rate performance.

Driving Revenue Strategy and Market Positioning

As Director of Sales, Ulgen will oversee strategic sales initiatives, corporate partnerships, leisure segment growth, and international market development. The role plays a pivotal part in shaping:

• Revenue generation strategies

• Key account management

• Group and events business development

• Regional and global sales outreach

• Brand-aligned commercial positioning

Her appointment signals a structured approach to expanding the resort’s commercial footprint.

Strengthening Ras Al Khaimah’s Hospitality Appeal

Ras Al Khaimah has emerged as a fast-growing tourism destination within the UAE, supported by luxury resorts, adventure tourism offerings, and expanding international connectivity. Properties such as Rixos Al Mairid benefit from this upward trajectory, particularly within the all-inclusive luxury segment. Focused sales leadership enables the resort to capitalize on evolving demand patterns while maintaining premium brand positioning.

Enhancing Competitive Advantage

In an increasingly dynamic hospitality market, sales directors play a central role in aligning pricing strategies, distribution channels, and promotional campaigns. Cross-functional collaboration with marketing and revenue teams is critical to sustaining profitability. Ulgen’s leadership is expected to support long-term business sustainability, strengthen stakeholder relationships, and further elevate the resort’s standing among regional and international travelers.

Looking Ahead

The appointment of Maryna Ulgen as Director of Sales marks a strategic step for Rixos Al Mairid Ras Al Khaimah as it continues to expand its commercial capabilities. With renewed focus on revenue growth and market diversification, the resort is well positioned to leverage opportunities within the evolving UAE tourism sector.