Meliá Hotels International Marks 70 Years with Sol by Meliá Relaunch Focused on Sustainable Tourism
Meliá Hotels International celebrates its 70th anniversary with the relaunch of Sol by Meliá, focusing on sustainable tourism and enhanced holiday experiences.
Pratyaksha Singh 
Meliá Celebrates 70 Years of Hospitality Excellence
Meliá Hotels International is marking its 70th anniversary with strategic initiatives aimed at strengthening its global presence and enhancing guest experiences.
Relaunch of Sol by Meliá Brand
As part of the celebrations, the company has relaunched its Sol by Meliá brand, positioning it as a lifestyle-focused offering that delivers vibrant and memorable holiday experiences.
Focus on Sustainable Tourism
The relaunch emphasizes sustainability, with initiatives designed to reduce environmental impact while promoting responsible tourism practices.
Enhancing Guest Experiences
Sol by Meliá aims to deliver engaging, experience-driven stays tailored to modern travelers seeking relaxation, entertainment, and local culture.
Future Growth Strategy
Meliá continues to focus on innovation, brand evolution, and sustainability as key drivers for long-term growth in the competitive global hospitality market.
