Raffles Hotels Launches ‘The Butler Did It’ Luxury Collection
Raffles Hotels & Resorts has launched ‘The Butler Did It’ collection, celebrating the brand’s legendary butler service through a curated range of luxury lifestyle products.
Pratyaksha Singh 
Raffles Celebrates Its Iconic Butler Heritage
Raffles Hotels & Resorts has unveiled ‘The Butler Did It’ collection, a new luxury lifestyle range inspired by the brand’s legendary butler service and timeless elegance.
A Tribute to Personalised Luxury
The collection reflects Raffles’ commitment to personalised service, craftsmanship, and attention to detail—hallmarks that have defined the brand for over a century.
Extending the Raffles Experience Beyond Hotels
By launching this curated collection, Raffles extends its brand experience beyond hotel stays, allowing guests and admirers to connect with its heritage through luxury products.
Blending Storytelling With Brand Innovation
The initiative highlights how luxury hotel brands are leveraging storytelling and lifestyle offerings to deepen emotional connections with global travellers.
Conclusion
‘The Butler Did It’ collection reinforces Raffles’ position as a symbol of refined hospitality, celebrating its iconic service culture while embracing modern brand expression.
