Serena Hotels Accelerates Africa Growth Strategy With Strategic Focus on India

Serena Hotels Strengthens Expansion Across Africa

Serena Hotels is advancing its long‑term growth strategy across Africa, focusing on strengthening its footprint in key destinations while enhancing its appeal to international source markets. The group continues to invest in premium hospitality experiences across East and Southern Africa.

India Emerges as a Key Source Market

As part of its global outlook, Serena Hotels is increasingly focusing on India as a strategic source market, driven by rising outbound travel, growing interest in experiential tourism and stronger air connectivity between India and Africa.

Leveraging Cultural and Travel Synergies

The brand aims to tap into cultural, wildlife and heritage tourism offerings that resonate with Indian travellers seeking unique leisure and experiential journeys beyond traditional destinations.

Strengthening Trade and Travel Partnerships

Serena Hotels is also engaging with travel trade partners, tour operators and airlines to boost awareness and accessibility, supporting sustained growth in inbound traffic from India to Africa.

Conclusion

By aligning its African expansion strategy with India’s growing outbound travel market, Serena Hotels is positioning itself to benefit from cross‑regional tourism growth while reinforcing its status as a leading luxury hospitality brand in Africa.