UHM Appoints Matthieu Busschaert as GM for Landmark Creekside Hotel Dubai

United Hospitality Management Taps Michelin-Recognized Leader Matthieu Busschaert to Helm New Creekside Hotel in Dubai

DUBAI – United Hospitality Management (UHM), a global leader in luxury and lifestyle hospitality, has announced the appointment of Matthieu Busschaert as the General Manager for its highly anticipated upcoming Creekside hotel in Dubai. With a distinguished career spanning over two decades and four continents, Busschaert is set to bring his transformative leadership and proven pre-opening expertise to one of Dubai's most promising new hotel projects.

Renowned for his work in ultra-luxury, lifestyle, and boutique segments, Matthieu’s primary mandate will be to launch and strategically position the hotel as a new benchmark for guest experience and operational performance in Dubai's competitive landscape.

A Track Record of Award-Winning Openings and Excellence

Matthieu Busschaert’s most recent achievement underscores his caliber as a top-tier hospitality leader. As the General Manager for the MGallery Hotel Collection in Manila, he not only spearheaded the property's successful pre-opening but also led it to an extraordinary culinary milestone.

Michelin Guide Recognition and Guest Satisfaction

Under his leadership, the hotel was selected as one of only five hotels featured in the Michelin Guide Philippines in both 2024 and 2025. This prestigious recognition was backed by an unwavering commitment to service, with the property consistently achieving guest satisfaction scores exceeding 95 percent, cementing its reputation for elevated, curated experiences.

A Global Career Forged with Luxury Giants

Busschaert's expertise has been honed in some of the world's most prestigious hotel brands and dynamic markets.

Expertise Across Fairmont, Raffles, and Sofitel

His extensive background includes senior leadership roles within Accor's premium portfolio, including Fairmont, Raffles, and Sofitel. In these positions, he oversaw complex operations, brand development, and food & beverage excellence across diverse global ecosystems. His accomplishments range from launching award-winning rooftop venues in Vietnam to optimizing flagship F&B concepts in destinations like Dubai and Cannes, demonstrating a unique ability to merge operational precision with a bold, creative vision.

Leadership's Confidence in a Visionary Leader

The appointment of a leader with Busschaert's specific skill set signals UHM's ambitious vision for the Creekside property.

Klaus Assmann, Chief Operating Officer for the Middle East, Southeast Asia, and India at United Hospitality Management, expressed his confidence, stating, “We are delighted to welcome Matthieu to the UHM family. His deep experience in pre-openings, strong operational acumen, and commitment to authentic guest engagement make him the ideal leader to bring our vision for this property to life.”

A Global Citizen and Passionate Adventurer

Beyond his professional credentials, Matthieu brings a uniquely global and dynamic perspective to the role. A graduate of Ecole de Savignac and Cornell University, he also holds a degree from Sorbonne Université and has completed international programs at Johnson & Wales University. Fluent in multiple languages, his leadership style is inherently multicultural.

His profile is further distinguished by a passion for adventure; he holds a US private pilot license and is an avid motorcyclist who recently conquered the challenging Mindoro Island loop in the Philippines—a testament to the determination and strategic thinking he will apply to this new pre-opening challenge.

In his new role, Matthieu Busschaert will lead all aspects of the hotel’s final pre-opening phase, including talent recruitment, brand integration, and the operational launch, setting the stage for a standout addition to both Dubai's hospitality scene and UHM's growing global portfolio.