Jacqueline Westbrook has been appointed General Manager at Drift Santa Barbara

Drift Santa Barbara, the design-forward boutique hotel nestled in the heart of downtown Santa Barbara, announces the appointment of Jacqueline Westbrook as General Manager. In her role, Westbrook will oversee the 45-key boutique property and two first-floor eateries, Dawn and Dusk, while leading the property team, streamlining day-to-day operations, and implementing strategic initiatives to drive revenue and enhance the overall guest experience.

Westbrook brings over a decade of experience in the hospitality industry, most recently serving as the Director of Food & Beverage at The Pink Cabana in Indian Wells, CA, and leading the opening of One White Street in New York, NY as General Manager. Westbrook has held positions throughout the United States at establishments including the Ace Hotel and The Beatrice Inn in New York, NY and The Monroe Bar + Lounge in Pheonix, AZ.

Recently, Westbrook made the move to Santa Barbara to bring her skills to new and exciting limits at Drift. With a focus on high-touch service, employee development, and cultural emphasis, the team looks forward to working with her adventurous "yes" spirit, focused results and collaboration.