John Price has been appointed General Manager at Virgin Hotels New Orleans

Virgin Hotels New Orleans, located in the city's lively Central Business District, is thrilled to announce John Price as the hotel's new General Manager. In this role, Price will oversee the operations of the 238-room luxury lifestyle hotel as well as popular dining outlets including Commons Club, The Pool Club, and Funny Library Coffee Shop.

With more than two decades of hospitality experience, Price brings a dynamic blend of operational expertise, guest experience, and strategic revenue management to his new role. Before joining Virgin Hotels, he served as General Manager of the Old No. 77 Hotel & Chandlery in New Orleans, where he helped establish the property as a cultural centerpiece by fostering deep partnerships with local artists and galleries, infusing the guest experience with the vibrant spirit of the city. Prior to that, Price led the International House Hotel—one of New Orleans' original independent lifestyle hotels—through a successful post-pandemic revitalization that included a full brand relaunch. Over the course of his career, he has also held key leadership positions with notable brands including Thompson Hotels, Hard Rock, Kimpton Hotels, and Loews Hotels, consistently driving operational excellence and elevating the guest experience.

Price also holds a Master's Certification in Hospitality from Cornell University and was recognized as a Certified Hotel Administrator by the American Hotel & Lodging Association in 2012.