Neal Daftary has been appointed Vice President of Market Development at American Hotel & Lodging Association (AHLA)

Neal Daftary joined AHLA this week as vice president, market development, Green Key Global. Daftary will be responsible for expanding the certification programs of Green Key Global, a joint venture of AHLA and the Hotel Association of Canada that empowers hospitality businesses in North America to achieve excellence in sustainability. Daftary brings more than a decade of experience in hospitality, franchise development, and operations. He most recently served as Director of Franchise & Sales Development at OYO Hotels, where he led growth initiatives across key U.S. markets. He also held roles with the U.S. Small Business Administration and in hotel operations earlier in his career. His leadership will be instrumental in advancing Green Key Global's mission and driving industry-wide progress in sustainable practices.