Greece Leads Europe’s Tourism Recovery as Aegean Airlines Expands Fleet and Resort Hotel Revenue Rises 7.7 Percent

Greece Strengthens Europe’s Tourism Recovery as Aegean Airlines Expands Fleet and Resort Hotel Revenue Rises 7.7%

Greece is emerging as one of Europe’s strongest tourism success stories, driven by a surge in international arrivals, growing year-round travel demand, and major expansion plans from Aegean Airlines. With resort hotel revenue rising by 7.7 percent and the country’s national carrier adding aircraft and new routes, Greece is positioned for sustained growth across both aviation and hospitality in 2025.

Aegean Airlines Expands Fleet to Meet Rising Travel Demand

Aegean Airlines, Greece’s largest carrier, is rapidly expanding its fleet to accommodate rising air travel demand. Beginning in early 2025, the airline has increased seat availability by 5 percent and added additional frequencies to major domestic and European destinations. This expansion is expected to boost takeoffs and landings at Greece’s busiest airports, improving accessibility for international and local travelers.

With direct connections now available to major global hubs across Europe, North America, and the Middle East, Greece is becoming easier to reach for millions of visitors. The airline’s strategy focuses on enhancing connectivity to top islands including Santorini, Mykonos, Crete, Rhodes, and Corfu, while also strengthening domestic links between Athens and regional airports.

The improved accessibility offers travelers more choices, better prices, and increased convenience. It also supports Greece’s long-term ambition to become a year-round global tourism center rather than a seasonal summer destination.

Hotel Revenue in Resorts Climbs 7.7% as Hospitality Booms

Greece’s hospitality sector continues to demonstrate robust performance. In the first three quarters of 2023, resort hotel revenue increased by 7.7 percent compared to the previous year. This growth is driven by strong occupancy levels, rising international arrivals, and an expansion in off-season travel.

Popular resort destinations such as Mykonos, Crete, and Rhodes have recorded higher room demand than available inventory during peak months, with notable occupancy gains in spring and autumn. Major global hotel brands—including Marriott, Hilton, and Four Seasons—are expanding throughout the Greek islands, while boutique hotels and family-run guesthouses report higher bookings from travelers seeking authentic and sustainable stay experiences.

The shift toward eco-friendly tourism and locally driven hospitality is helping balance the pressure of mass tourism, especially in heavily visited regions like the Cyclades.

Greece’s Rise as a Year-Round Destination

Greece is no longer limited to the summer travel season. Strategic efforts from the government, airlines, and hotel operators have strengthened year-round tourism. Airlines have increased winter seat capacity by more than 10 percent, and off-season visitors now explore Athens, Thessaloniki, Crete, and other mainland destinations due to milder weather and diverse cultural offerings.

Historic landmarks, museums, culinary experiences, and winter-friendly island retreats are contributing to steady visitor numbers across all months. This shift provides consistent income for local communities and reduces pressure on infrastructure during peak months.

Travel Advice for First-Time Visitors to Greece

Travelers planning their first trip to Greece can enhance their experience with the following tips:

• Book flights early to secure the best fares, especially during summer.

• Travel during off-peak seasons for quieter attractions and more affordable stays.

• Engage with local communities, as Greek hospitality is central to the travel experience.

• Choose islands based on interest, with Mykonos and Santorini offering cosmopolitan luxury, while Paros, Naxos, and Ionian islands offer relaxed, authentic alternatives.

• Use Greece’s extensive ferry network or rent a car for regional exploration.

• Enjoy local cuisine and culture, as Greek hospitality is known for generosity and warmth.

How to Access Greece: International and Domestic Routes

With direct flights from major global cities including New York, Chicago, Boston, London, Paris, Frankfurt, and Dubai, Greece remains a highly connected Mediterranean hub. Aegean Airlines operates most domestic and many regional international routes, while low-cost carriers such as Ryanair and EasyJet offer frequent, budget-friendly flights across Europe.

Athens International Airport serves as the primary gateway, with Thessaloniki and Crete offering additional international connectivity. From these hubs, travelers can reach most Greek islands via domestic flights or ferries.

Where to Stay: Hotel Options Across Greece

Greece offers accommodations for all budgets and preferences:

• Luxury Resorts:

  • Four Seasons Astir Palace (Athens Riviera)

  • Marriott and Hilton properties across major islands

  • Iconic island resorts in Mykonos, Crete, and Santorini

• Boutique Hotels:
  Canaves Oia Suites in Santorini and dozens of independent boutique hotels provide intimate, design-focused lodging.

• Local Guesthouses:
  Family-run hotels across the islands offer cultural immersion and personalized service.

Top Places to Visit in Greece

• Athens: Home to the Acropolis, Parthenon, ancient ruins, and world-class museums.

• Santorini: Famous for caldera views, sunsets, and luxury hotels.

• Crete: A hub of history, cuisine, beaches, and natural wonders such as the Samaria Gorge.

• Rhodes: Offers medieval architecture, ancient sites, and expansive beaches.

These destinations highlight Greece’s rich blend of culture, natural beauty, and hospitality.

Greece’s Future as a Global Tourism Leader

With rising international arrivals, upgraded airline connectivity, and expanding hotel infrastructure, Greece is positioned to maintain its leadership in global tourism. The combination of Aegean Airlines’ fleet growth and strong hotel revenue performance underscores a positive outlook for 2025 and beyond.

As Greece invests in sustainable tourism, improved connectivity, and year-round travel offerings, the country is set to remain one of the world’s most desirable destinations—combining history, scenery, service, and accessibility like few others.