Mitsubishi Estate Enters Apartment Hotel Business, Plans 10 Properties by 2030
Mitsubishi Estate is entering the apartment hotel segment, with plans to open 10 properties by 2030. The first project will launch in Tokyo’s Tsukiji area, targeting long-stay and inbound travellers.
Pratyaksha Singh 
Mitsubishi Estate Expands Into Apartment Hotels
Mitsubishi Estate has announced its entry into the apartment hotel business, marking a strategic diversification within Japan’s evolving hospitality landscape. The company plans to open 10 properties by 2030.
First Property in Tokyo’s Tsukiji
The inaugural project will be located in Tsukiji, Tokyo — an area known for its proximity to central business districts and tourist attractions. The development is positioned to cater to both inbound travellers and domestic guests seeking longer stays.
Targeting Long-Stay and Inbound Demand
Apartment hotels, which combine residential-style amenities with hotel services, have gained popularity among international visitors, business travellers and families. Mitsubishi Estate aims to capitalise on rising inbound tourism and flexible stay preferences.
Strategic Growth Toward 2030
With a target of 10 properties by 2030, the company is aligning its expansion with Japan’s broader tourism growth outlook. The move reflects increasing investor confidence in extended-stay and hybrid accommodation formats.
Conclusion
Mitsubishi Estate’s entry into the apartment hotel segment signals a shift toward diversified hospitality offerings, with Tsukiji set to host the first property in what is expected to be a growing nationwide portfolio.
