IHG Signs First HUALUXE Hotel in Taipei, Expanding Brand Presence in Taiwan

IHG Hotels & Resorts has announced the signing of HUALUXE Taipei in partnership with Fullon Hotels & Resorts, marking the debut of the HUALUXE brand in Taiwan. Scheduled to open in 2026, the property represents a significant milestone in IHG’s regional expansion strategy and strengthens its growing presence across the Taiwanese hospitality market.

The agreement builds on the existing partnership between IHG and Fullon Hotels & Resorts following their collaboration on voco Chiayi, highlighting both companies’ commitment to delivering distinctive hospitality experiences across key destinations in Taiwan.

HUALUXE Makes Its Taiwan Debut

Launched in 2012, HUALUXE Hotels & Resorts was created specifically to cater to travelers seeking hospitality experiences rooted in Chinese culture and traditions. The brand combines modern comfort with elements of Chinese etiquette, dining, tea culture, and social interaction.

The upcoming HUALUXE Taipei will become the first property under the brand in Taiwan, bringing its signature guest experience to one of Asia’s most dynamic urban destinations.

According to IHG, the hotel will be strategically positioned to serve both domestic and international travelers seeking authentic cultural experiences alongside premium accommodations.

Prime Location in Historic Dalongdong

HUALUXE Taipei will be located in Taipei’s Dalongdong district, adjacent to Yuanshan MRT Station, providing convenient connectivity across the city.

The location places guests within easy reach of several cultural and historical attractions, including:

• Taipei Confucius Temple

• Dalongdong Baoan Temple

• Dadaocheng Historic District

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• Local cultural and heritage sites

• Business and commercial districts

This central positioning allows visitors to explore Taipei’s rich history while maintaining convenient access to modern urban amenities and transportation networks.

199 Rooms Inspired by Local Culture

The hotel will feature 199 guest rooms designed to reflect the character and heritage of the surrounding neighborhood.

IHG noted that the property's design philosophy will incorporate local cultural influences while remaining true to the HUALUXE brand identity. Guests can expect carefully curated interiors, premium amenities, and spaces that celebrate Taiwan’s cultural heritage.

The hotel will also integrate HUALUXE’s signature experiences centered around:

• Chinese hospitality traditions

• Tea culture

• Social gatherings

• Culinary experiences

• Cultural storytelling

This approach aims to create a distinctive stay that connects travelers with the local destination.

Strengthening the IHG–Fullon Partnership

The project further deepens the collaboration between IHG Hotels & Resorts and Fullon Hotels & Resorts.

Daniel Aylmer, Chief Executive Officer, Greater China, IHG Hotels & Resorts, stated that Taipei’s combination of strong business demand, international connectivity, and cultural richness makes it an ideal destination for the HUALUXE brand’s expansion into Taiwan.

Joseph Yang, Group General Manager of Fullon Hotels & Resorts, emphasized that the partnership combines Taiwan’s renowned hospitality traditions with IHG’s international expertise, creating a guest experience that reflects both local culture and global service standards.

Growing Presence Across Taiwan

The signing of HUALUXE Taipei adds another important milestone to IHG’s growth story in Taiwan.

Since opening its first property in the market, Holiday Inn Express Taoyuan, in 2008, IHG has steadily expanded its footprint across the island. The company now operates 17 hotels spanning eight brands across luxury, premium, and essentials segments.

The addition of HUALUXE strengthens IHG’s ability to serve a broader range of travelers while introducing a brand that celebrates cultural authenticity and premium hospitality.

HUALUXE Continues Global Expansion

HUALUXE Hotels & Resorts has experienced steady growth since its launch and continues to expand across major cities and resort destinations.

As of the first quarter of 2026:

• 27 HUALUXE hotels are currently operating

• 20 additional properties are under development

• The brand continues to target culturally significant destinations across Asia

The Taipei signing reflects the increasing demand for hospitality experiences that combine luxury, local culture, and meaningful connections to destination heritage.

Looking Ahead

The opening of HUALUXE Taipei in 2026 will introduce a new hospitality option for visitors to Taiwan while reinforcing IHG’s long-term commitment to the market. With its prime location, culturally inspired design, and focus on authentic guest experiences, the hotel is expected to become a notable addition to Taipei’s evolving hospitality landscape.

As Taiwan continues to attract domestic and international travelers seeking cultural, culinary, and urban experiences, HUALUXE Taipei is positioned to offer a unique blend of local heritage and contemporary hospitality under one of IHG’s fastest-growing brands.