The Fern Hotels & Resorts Opens New 83-Room Residency in Vadodara’s Alkapuri District

The Fern Hotels & Resorts Expands Gujarat Footprint with New Vadodara Property

VADODARA — The Fern Hotels & Resorts has officially planted its flag in the Alkapuri commercial district with the opening of The Fern Residency Vadodara, Series by Marriott. This move adds 83 keys to the company’s inventory in Gujarat, a market that has become increasingly competitive for mid-to-upscale hospitality players.

The property is positioned to capture a mix of corporate traffic, wedding parties, and the transient crowd passing through this industrial hub.

Location and Logistics

Look, if you’ve spent any time navigating Vadodara, you know that accessibility is the only thing that actually matters. The hotel is situated just 7 km from the Vadodara Airport and a mere 1.5 km from the railway station and bus terminus. For the business traveler rushing to make a board meeting or a tourist trying to beat the traffic, that proximity is a genuine win.

The hotel features:

• 83 rooms and suites across various categories.
• Amara, a vegetarian multi-cuisine restaurant serving both buffet and à la carte menus.
• Dedicated meeting and banquet spaces for corporate gatherings or social events.

The Marriott Connection

What’s interesting about this specific launch is the branding. By operating under the "Series by Marriott" portfolio, the property grants guests access to Marriott Bonvoy benefits. It’s a smart play. The Fern gets the operational reach in India, and the customer gets the loyalty points they’ve been hoarding. The truth is, most business travelers will pick a hotel based on whether they can collect points, so this partnership makes a lot of sense for their bottom line.

Strategic Growth in a Busy State

Suhail Kannampilly, the Managing Director of The Fern Hotels & Resorts, pointed out that Vadodara isn't just a random city—it’s an industrial powerhouse. The company is clearly banking on the fact that the city’s economy won't slow down anytime soon.

Here’s the thing about the hospitality scene in Gujarat right now: it is crowded. You have big international chains fighting for space alongside local giants, and the margins are getting thinner by the day. But with 42 operational and upcoming properties in the state alone, The Fern seems to have a firmer grasp on the regional pulse than most.

The Bigger Picture

This latest addition brings their national portfolio to 190 hotels across India. That’s a significant footprint. Whether they can maintain the service standards across such a massive network while juggling a partnership with a global giant like Marriott is a question for the next few years.

For now, the rooms are open, the banquet halls are ready for the wedding season, and the staff is likely bracing for the first wave of corporate bookings. It’s a standard expansion, but in a city like Vadodara, it fits exactly where it needs to.