Wayfinder Waikiki is pleased to announce the appointment of Scott Kawasaki as Director of Sales & Marketing. In this role, Kawasaki will lead the hotel’s strategic sales initiatives and oversee all marketing efforts, bringing more than 30 years of industry experience and deep local expertise to the boutique Honolulu property.
A native of Hawaii and graduate of the University of Hawaii at Mānoa, Kawasaki is bilingual in English and Japanese and offers a profound understanding of international and domestic market segments that drive the success of Waikiki properties. Throughout his career, he has held leadership positions at notable properties including The Royal Hawaiian and Renaissance Honolulu, where he spearheaded integrated sales and marketing strategies and supported new property openings. Kawasaki also has a background in Public Relations, securing high-profile media placements including The Today Show and Hawaii Five-0.
In his new role, Kawasaki will be responsible for developing and executing strategic sales and marketing initiatives to support and amplify Wayfinder Waikiki’s brand visibility. He will work closely with the marketing and PR teams to drive impactful campaigns and ensure all sales segments contribute to the property’s overall topline performance.
