Soneva Group Appoints Joanna Flint as Chief Commercial Officer
Soneva Group strengthens leadership with Joanna Flint as Chief Commercial Officer, enhancing global commercial strategy and brand presence alongside the opening of its Dubai headquarters.
Hcp Bureau 
Soneva Group Appoints Joanna Flint as Chief Commercial Officer
Dubai, UAE – September 2025 – Soneva Group, a leader in ultra-luxury hospitality, has announced the appointment of Joanna Flint as its new Chief Commercial Officer (CCO), marking a significant milestone in the brand’s global growth strategy.
Joanna Flint brings over 20 years of leadership experience spanning the luxury hospitality and technology sectors. Her impressive career includes notable tenures at Mandarin Oriental, Google, and Singapore Airlines, where she specialized in global commercial strategy, data-driven insights, and customer experience optimization.
Driving Global Commercial Strategy
In her new role, Joanna will focus on enhancing Soneva’s sales, digital, and go-to-market capabilities, strengthening the brand’s presence in both existing and emerging markets. Her expertise in leveraging technology, analytics, and strategic partnerships will help accelerate growth while maintaining the brand’s hallmark commitment to extraordinary guest experiences.
Strategic Growth Anchored in Dubai
This appointment coincides with the launch of Soneva’s global headquarters in Dubai, strategically located at the crossroads of East and West. The Dubai hub will enable Soneva to expand relationships with industry partners, attract world-class talent, and connect with key feeder markets, reinforcing its position as a global leader in ultra-luxury hospitality.
With Joanna Flint’s leadership, Soneva aims to elevate its commercial strategy, expand market reach, and enhance brand value across its portfolio of ultra-luxury resorts, ensuring seamless and memorable experiences for its global clientele.
A Vision for the Future
Joanna’s appointment underscores Soneva Group’s commitment to strategic growth, innovation, and operational excellence. By combining her extensive expertise with Soneva’s vision for sustainable luxury hospitality, the brand is poised to continue setting benchmarks in service, innovation, and global expansion.
